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  1. Verve Cycling signs with Aspekt for marketing and PR

    WHEATON, Ill. (BRAIN) — Verve Cycling, the brand behind InfoCrank power meters, has hired Aspekt Brand Communications to handle its marketing and public relations in the U.S. InfoCrank was introduced at 2014 fall trade shows, officially launched in April at Sea Otter and has been shipping globally ...

    Posted July 14, 2015 in North America

  2. POC offers new clothing family aimed at Fondo riders

    The POC Fondo Light Jersey.

    Cycling can take a rider anywhere and everywhere and with each ride new challenges dictated by weather, ...

    Posted August 26, 2015 in Product/Tech

  3. Breaking Away cast reunion planned for Interbike

    Board of Review, USA Award for Best Supporting Actor. Several cycling industry celebrities ...

    Posted September 1, 2015 in North America

  4. Pro racer Stetson-Lee promotes Reno 'cross race

    RENO, Nev. (BRAIN) — Pro racer Teal Stetson-Lee is donning a race promotor's hat to help produce the first CrossReno event, planned for Sept. 19. The event will offer racers a preview of the 2018 USA Cycling Cyclo-cross National Championships, which will be held at the same venue. The event ...

    Posted September 2, 2015 in North America

  5. Malakye plans career fair event at Interbike

    Cyclewear, Shebeest, Pivot Cycles, We Make Things and Velofix. Participating companies will be recruiting ...

    Posted September 1, 2015 in North America

  6. Zeitbike adds Andrew York as New York rep

    VENTURA, Calif. (BRAIN) — Zeitbike has hired Andrew York as sales representative for the New York area. Based in Brooklyn, York will represent the entire line of Zeitbike, including VDO cycle computers, ASS Savers, TWO magazine, Green Oil, and Pedal Pushers t-shirts, as well as more brands ...

    Posted September 1, 2015 in North America

  7. Winnebago and Schwinn team up on joint promotion

    FOREST CITY, Iowa (BRAIN) — Two iconic brands — Winnebego and Schwinn — are teaming up for a 10-week program called “Get Out and Go” to promote cycling and the fun of recreational vehicle travel. Schwinn, owned by Dorel, will give away a bicycle each week for 10 weeks and will provide 10 bikes, ...

    Posted September 1, 2015 in North America

  8. SwiftCarbon bikes now available consumer direct in the US

    Ti, the bike used by the UCI Pro Continental team Drapac Cycling, is among the offerings. Other frames ...

    Posted September 1, 2015 in North America

  9. REI's CEO to speak at Interbike event

    signed the OIWC CEO Pledge in the cycling industry and welcome those who want to learn more." ...

    Posted September 1, 2015 in North America

  10. Brave Soldier hires CFEprPlus to handle PR and marketing

    the cycling market again." Boehmke said, "I thought it was interesting for the new company ...

    Posted September 1, 2015 in North America

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