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  1. Issendorf joins new virtual trainer company Zwift

    NEW YORK (BRAIN) — Charlie Issendorf, most recently a vice president at Champion System, has joined startup virtual training company Zwift as vice president of events for North America. Zwift will have a public launch Tuesday. The company is promising to deliver a stationary cycling ...

    Posted September 29, 2014 in North America

  2. Louis Garneau enacts MAP policy in Canada

    NEWPORT, Vt. (BRAIN) — Louis Garneau Sports is instituting a minum advertised price policy in Canada, effective Nov. 1. The company enacted a similar policy in the U.S. in 2012 . The MAP policy will apply to all the brand's product categories including cycling, triathlon and Nordic apparel, ...

    Posted September 30, 2014 in North America

  3. Ritte signs with Echos for PR support

    and creative director at Ritte, added: "Working with Echos will help us engage with the cycling media ...

    Posted September 25, 2014 in North America

  4. Levi's GranFondo expects to raise $1M-plus for charity

    school mountain biking in Northern California, donating some $30,000 to the NorCal HS Cycling League. ...

    Posted September 29, 2014 in North America

  5. Retailer and industry veteran Paul Deem sues after death of his wife

    Cycle Werks, which currently has stores in Costa Mesa and San Clemente. ( Related : 2008 BRAIN article about Cycle Werks .) In a statement from his law firm, Deem said he hopes the lawsuit ...

    Posted September 25, 2014 in Industry News

  6. Torcano to distribute RedMonkey Sports’ grips

    RedMonkey donates a portion of all sales to cycling charities such as Project Rwanda, Bikes for Boobs ...

    Posted September 26, 2014 in North America

  7. Unibike unites clashing Spanish bike festivals

    Approximately 30,000 visitors passed through the halls of the three-day Unibike show.

    of a potential revenue stream from cycling," said Kevin Mayne, development director for the European ...

    Posted September 22, 2014 in International

  8. Tour de Pink East draws TV coverage

    The 210 riders in the Tour de Pink East Coast roll out on Day 2 of the three-day 245-mile ride. Photo by Jake’s Point of View.

    to the core of our brand’s belief: through cycling, you discover a world of new possibilities. Training ...

    Posted September 23, 2014 in North America

  9. North Carolina retailer gets new digs, adds beer

    Revolution sells Surly, Raleigh, Santa Cruz and other bike brands.

    it as Revolution Cycles in its previous 2,200 square-foot location. With its recent move, Revolution gained ...

    Posted September 25, 2014 in Retail News

  10. Live to Play distributing 3T in Canada

    a natural fit. We look forward to building brand awareness together and providing 3T premium cycling ...

    Posted September 25, 2014 in North America

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