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  1. Mercury Adds U.S. Sales Reps

    OXFORD, MS (BRAIN)—Mercury Bicycle Company has added new sales reps in the United States. John O’Brien, WA and OR rep, is relatively new to the industry but brings 20-plus years of experience in high-end wine and spirits distribution. Shops on the northwest coast can rely on O'Brien for his ...

    Posted November 15, 2010 in North America

  2. Vincero Design to Distribute Elite

    BOULDER, CO (BRAIN)—Elite Bicycles Asia has partnered with Vincero Design for Asia, New Zealand, Australia and Japan. Located in Boulder, Colorado, Vincero Design was founded in 2008 by Robert Kondilas. Vincero Design is known for its water bottle mount system for bike frames. ...

    Posted July 19, 2010 in North America

  3. Tour de Pink Raises $80,000

    them. Christianson is an inside sales representative for Giant Bicycle and rode the Tour de Pink ...

    Posted November 4, 2010 in North America

  4. Currie Unveils Concept Store Plans

    said Currie is putting a strong focus on building a model for an electric bicycle store as an individual business. “Many entrepreneurs see a significant opportunity in the electric bicycle category ...

    Posted July 19, 2010 in North America

  5. Reynolds Hires Treugut for Europe

    Bicycle Group. Treugut is an active road racer and mountain biker who has competed in top events like ...

    Posted October 15, 2010 in North America

  6. Trek Superstore Opens in Albuquerque

    request. Initially, he looked to purchase the three-store Albuquerque Bicycle Center, an existing Trek ...

    Posted July 22, 2010 in Retail News

  7. Peloton Mag to Offer Digital Version

    of America's independent bicycle dealers beginning on November 16. It will also be available ...

    Posted November 11, 2010 in North America

  8. BRAIN in Belgium

    perfectly happy playing with his plastic bicycles in the muck in Gavere.   These kids waited ...

    Posted November 25, 2010 in Opinion/Analysis

  9. Zigo Leader Gets Patent

    SOUTH ORANGE, NJ (BRAIN)— Zigo has been granted U.S. Patent # 7,780,184 covering key aspects of the LeaderLink technology used in the Zigo Leader Carrier Bicycle system. The Leader is an integrated cycle and front-positioned child carrier that converts, using LeaderLink technology, ...

    Posted September 14, 2010 in Product/Tech

  10. Industry Veteran Okawa Passes Away

    will be announced once they become available. Okawa handled dealer services at Giant Bicycle for 10 years before ...

    Posted January 4, 2011 in North America