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  1. Custom bike builder gets serious about bottle opener accessory

    it on the bike. It was good for some laughs, but there was a lot of genuine interest, so the next year, 2007, I brought some to sell and they all went on opening day. I realized this could be a good accessory product ...

    Posted October 16, 2014 in Product/Tech

  2. Pearl Izumi headquarters wins architectural prize

    Colorado roots with access to the outdoor sports we love." Pearl Izumi is a wholly owned ...

    Posted October 21, 2014 in North America

  3. BRAIN returns to Texas for second tour—this time in Austin

    by Advanced Sports International, Hutchinson, Finish Line/White Lightning, Bell Helmets, BionX, Interbike ...

    Posted October 20, 2014 in Retail News

  4. Armor All enters bike market with Cycle Force Group

    of bicycles, parts and accessories and serves IBDs, sporting goods retailers, e-commerce customers, premium ...

    Posted September 4, 2014 in Product/Tech

  5. Ray Keener: What's a trail?

    Scary.

    trails." There's a place on trails for e-bikes. Let's be involved in drawing good lines ...

    Posted October 22, 2014 in North America

  6. Bonk Breaker opens South Africa distributor

    sporting events provide a perfect fit for Bonk Breaker's nutrition bar lineup. Most importantly, our distribution partner, MCNS Group, has a proven history of success in the sports nutrition space. ...

    Posted October 15, 2014 in International

  7. SIA Snow Show and Sourcing Show

    of snow sports. ...

    Posted October 6, 2014

  8. New device offers non-invasive lactate level testing for athletes

    HOUSTON (BRAIN) — With help from a successful kickstarter.com campaign , a Texas company is preparing to begin shipping a non-invasive blood lactate testing device in December. The device, called the BSX Insight, will allow athletes, including runners, cyclists and multi-sport athletes, ...

    Posted October 20, 2014 in Product/Tech

  9. Leisure Trends: More active Americans ready to spend big this holiday season

    When it comes to planned spending on sports, recreation and fitness products and services, active ...

    Posted November 14, 2013 in Studies/Reports

  10. GPS watch maker Bia hires OutsidePR

    SAUSALITO, Calif. (BRAIN) — Bia Sport, a Kickstarter-funded startup that offers a multi-sport GPS watch, has hired OutsidePR for public relations. Bia Sport raised more than $400,000 on Kickstarter.com in 2012. The brand's watch, aimed at female mult-sport athletes, became ...

    Posted October 7, 2014 in North America

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