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  1. Zwift appoints Steve Beckett as vice president of marketing

    to be disruptive, in a good way, for cycling. Zwift is about getting more people on bikes, more often and having ...

    Posted March 18, 2015 in North America

  2. Swobo hires Wren Sports to manage sales

    Sports’ line of carbon frames and forks, hitch- and trunk-mount car racks, saddles and carbon components ...

    Posted January 29, 2015 in North America

  3. SRAM promotes Boost: wider front and rear axle spacing and matching drivetrain

    CHICAGO (BRAIN) — SRAM is making a big push for 148mm OLD rear spacing on mountain bikes, which the company says produces a stiffer wheel and allows the drivetrain to be shifted to the right, further increasing clearance for wider tires and other advantages. Trek began using a 148mm ...

    Posted March 18, 2015 in Product/Tech

  4. Ghost bikes now available at REI

    or policies against selling to sporting goods stores. Last fall, REI's Mike Cannon said Ghost solves ...

    Posted February 24, 2015 in Retail News

  5. Outerbike Moab carves out a spot on the calendar

    Outerbike visitors enjoyed prime bike testing weather for three days.

    Yeti's Joe "Big Joe" Hendrickson. Hendrickson estimated Yeti sent out bikes for about 300 test ...

    Posted March 16, 2015 in North America

  6. POC promotes Ford to managing director of North America

    general manager Amanda Evans. “Big things lie ahead for POC, particularly in this key market, and we ...

    Posted March 13, 2015 in North America

  7. Old-school production meets high tech at Marwi factory

    only to pedals, saddles are a big part of Marwi’s business; the company sells about 6 million saddles ...

    Posted March 17, 2015 in International

  8. ASI buys Phat Cycles and Sterling bike brands

    Pat Cunnane (left) and David Menahem.

    PHILADELPHIA (BRAIN) — Advanced Sports International has bought Phat Cycles, the California-based beach cruiser brand. The purchase also includes the Sterling bicycles brand. Pat Cunnane, CEO of Advanced Sports, said, "I've been in conversation with David (Menahem, ...

    Posted March 16, 2015 in North America

  9. BRAIN Dealer Tour, day 1: A peach of a day in rainy Atlanta

    Big Peach offers trail running and minimalist running shoes. ...

    Posted March 3, 2015 in Retail News

  10. New BRAIN issue features industry influencers age 35 and under

    Bicycle Dealers Association; owner, Edgebrook Cycle & Sport Morten Kristiansen, 35, general manager, Guru Sports Luke Kuschmeader, 33, president, Küat Racks Scott Lampe, 27, operations ...

    Posted March 16, 2015 in North America