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  1. Bonk Breaker opens South Africa distributor

    sporting events provide a perfect fit for Bonk Breaker's nutrition bar lineup. Most importantly, our distribution partner, MCNS Group, has a proven history of success in the sports nutrition space. ...

    Posted October 15, 2014 in International

  2. Ray Keener: What's a trail?

    Scary.

    trails." There's a place on trails for e-bikes. Let's be involved in drawing good lines ...

    Posted October 22, 2014 in North America

  3. New device offers non-invasive lactate level testing for athletes

    HOUSTON (BRAIN) — With help from a successful kickstarter.com campaign , a Texas company is preparing to begin shipping a non-invasive blood lactate testing device in December. The device, called the BSX Insight, will allow athletes, including runners, cyclists and multi-sport athletes, ...

    Posted October 20, 2014 in Product/Tech

  4. GPS watch maker Bia hires OutsidePR

    SAUSALITO, Calif. (BRAIN) — Bia Sport, a Kickstarter-funded startup that offers a multi-sport GPS watch, has hired OutsidePR for public relations. Bia Sport raised more than $400,000 on Kickstarter.com in 2012. The brand's watch, aimed at female mult-sport athletes, became ...

    Posted October 7, 2014 in North America

  5. Left behind, a mystery bike tool's purpose is finally discovered

    the Boulder power meter maker whose founders include several Schwinn/Scott Sports Group veterans, has a few ...

    Posted October 22, 2014 in North America

  6. Former Shimano exec Johnson joins Wren Sports

    Russ Johnson, VP, Wren Sports

    products for Cannondale through his development and sourcing work for Bell Sports brands Blackburn, Rhode ...

    Posted August 26, 2014 in North America

  7. Fred Clements: Bike shop survival is in everyone's interest

    to include bicycles in the transportation mix because no other agency can do so. A good argument can also ...

    Posted September 16, 2014 in Opinion/Analysis

  8. Amer Sports to open branded store in Finland

    HELSINKI, Finland (BRAIN) — Mavic parent Amer Sports is set to open a store at its Helsinki headquarters building on Friday, selling a broad selection of sports and lifestyle products from its portfolio of brands. "We want to offer consumers, sports people and athletes ...

    Posted August 25, 2014 in International

  9. Trident Sports to distribute Deity Components in Canada

    of the Trident Sports bike division. “We are very excited to grow the Deity brand and show everyone what they are all about.”  Trident Sports is also the exclusive Canadian distributor for such brands ...

    Posted August 25, 2014 in North America

  10. BH Bikes USA hires Chris Lombardo to head tech services

    for 12 years, and worked with the Sho-Air Cannondale Factory Team, BiciSport and Tri la Vie Triathlon ...

    Posted October 17, 2014 in North America

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