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  1. Volkswagen sponsors Mavic's US neutral race support program

    Volkswagen of America, Inc.'s sports marketing coordinator. "Its simple mission — to help riders ...

    Posted April 11, 2016 in North America

  2. Retailer group proposes new tax to fund marketing campaign, other advocacy

    a legitimate concern, but for right now, we have to stay big picture. I like the idea. It's really, really big and daunting. But if we collect $10 million, it would be amazing. "We also know it's ...

    Posted April 13, 2016 in North America

  3. Q&A: Time to dump your customers? One expert thinks so

    or triathlon. Maybe they want to make friends who enjoy being outdoors. But the big idea is, get close to your customers and find out what they want and need. You're missing out if you don't get the big ...

    Posted April 13, 2016 in Retail News

  4. Vista Outdoor buys BRG's Action Sports businesses for $400 million

    Shooting Sports and Outdoor Products. "This acquisition is consistent with our strategic growth objective of becoming a world-leading outdoor sports and recreation products company," said Vista ...

    Posted February 25, 2016 in Industry News

  5. Electric mountain bike racing to make US debut at Sea Otter

    we're going to get a lot of interest, and I think we're going to have a good field," Sea Otter ...

    Posted April 13, 2016 in North America

  6. Mavic's owner, Amer Sports, buys Enve Composites for $50 million

    benefits complementing Amer Sports' cycling category," the company said.  Amer said ...

    Posted February 22, 2016 in International

  7. Tulsa voters approve $15 million BMX facility; ABA/USA BMX to move

    home in Tulsa," said Bernard Anderson, CEO of USA BMX. "We have always had a very good ...

    Posted April 7, 2016 in North America

  8. New program supports NICA

    for NICA before Interbike in September. "We appreciate the good work of NICA to develop ...

    Posted April 11, 2016 in North America

  9. Tailwind Nutrition goes GMO-free

    priority and we are happy to offer them their favorite sports drink mix without having to worry about ...

    Posted April 11, 2016 in Product/Tech

  10. 9 things to do at Sea Otter … and the 1 thing you shouldn’t

    eggs hidden on the lawn in the ride zone. Prizes are hidden in the eggs, with a few big prizes from ...

    Posted April 13, 2016 in North America