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  1. Cervélo signs on as title sponsor of BWR

    The 2016 Cervélo Belgian Waffle Ride presented by SPY will also include a two-day cycling and fitness expo ...

    Posted February 19, 2016 in North America

  2. Cervélo debuts C Series for endurance riding

    Cervélo C5

    in popularity, we feel there’s a great opportunity to offer true Cervélo-engineered endurance products ...

    Posted December 15, 2015 in New Products

  3. Santa Cruz Bicycles sold to Pon Holdings, the owner of Cervélo and Focus

    Santa Cruz, Juliana, Cervélo, Focus, Gazelle, Union, Kalkhoff, Univega, Rixe and BBB Cycling. The group ...

    Posted July 3, 2015 in International

  4. Cervélo TestTeam Becomes Garmin-Cervélo

    TORONTO, Ontario (BRAIN)—Cervélo TestTeam will not be competing for the 2011 season, but the Garmin-Cervélo team will be after merging with Garmin-Transitions. Few details were offered on this new relationship other than Felt Bicycle's parting of ways with the team. Felt had the option to continue ...

    Posted August 27, 2010 in North America

  5. Cervélo and Rotor to sponsor MTN-Qhubeka team; Vroomen heads up program

    Cervélo will end sponsorship of Garmin-Smart team after 2014. TORONTO (BRAIN) — Cervélo co-founder Gerard Vroomen, who left the company soon after its acquisition by the Pon Group several years ago, is heading up a new partnership between Cervélo, Rotor components and the South ...

    Posted July 22, 2014 in International

  6. Component brand 3T launches its first bike — and creates a new category

    ARTIMINO, Italy (BRAIN) — The historic Italian component brand 3T — which was bought last year by its president and CEO, René Wiertz, and Cervélo co-founder Gerard Vroomen — is introducing its first bike, which may be the industry's first aero gravel road bikes, called the Exploro. ...

    Posted June 14, 2016 in Product/Tech

  7. Cervélo hits $2,500 price point with new R2 bike model

    for orders in all sizes. More information at . ...

    Posted July 17, 2014 in New Products

  8. Cervélo introduces revamped road models

    The new S5 has a Cevelo-branded aero drop bar.

    The all-new Cervelo S5 was unveiled at Eurobike this week. ...

    Posted August 28, 2014 in Product/Tech

  9. POC auctions custom Cervélos to benefit spinal injury cause

    Cervélo bikes to benefit the Spinalis Foundation, a Sweden-based organization that supports research and treatment development for spinal cord injuries. The auction is four two Cervélo RCA road bikes, each valued at $20,800 and two P5 time trial bikes, each valued at $19,200. Auction sponsors include Cervélo ...

    Posted June 17, 2014 in International

  10. 3T Cycling to acquire THM Carbones

    and logistics. Cervélo co-founder Gerard Vroomen and long time 3T president René Wiertz bought 3T in 2015. ...

    Posted June 3, 2016 in International