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  1. Vosper, Henderson join Cervélo

    Specialized and Veltec Sports, and is a contributing columnist for BicycleRetailer.com. Cervélo is owned ...

    Posted August 6, 2013 in North America

  2. Boulder Cycle Sport turns one location into an outlet store; moves Pro Peloton to new location

    The new Pro Peloton showroom.

    Pinarello, Pegoretti, BMC, Cervelo and Open. The building is co-occupied by world-renown yoga teacher Amy ...

    Posted May 5, 2016 in Retail News

  3. Cervélo launches California-made Rca frame

    The new Cervelo Rca

    the Rca is essentially a concept bike that allows Cervélo to unveil new technologies that it can ...

    Posted March 14, 2013 in Product/Tech

  4. Cervélo launches 'affordable' TT bike

    steerer tube. Cervélo says the new P3 is more aerodynamic and stiffer than its previous P3 model. ...

    Posted April 16, 2013 in Product/Tech

  5. Endura launches pro-level women's road apparel line

    LIVINGSTON, Scotland (BRAIN) — Endura is expanding its product line with new pro-level women's road cycling items, led by the new Women's FS260-Pro SL Bibshorts DS. Endura is supplying the Cervélo Bigla women's pro team for 2016. Team leader Ashleigh ...

    Posted April 5, 2016 in Product/Tech

  6. Longtime product manager Henderson opens shop in rural Washington

    Specialized, Trek and Cervélo, Henderson realized the time was ripe to open the store of her dreams ...

    Posted February 18, 2016 in Retail News

  7. Cervélo returns to Interbike

    SAN JUAN CAPISTRANO, CA (BRAIN) — Cervélo plans to display at this fall's Interbike Expo, ending a three-year absence from the Las Vegas show. “Cervélo is pleased to be back at Interbike for 2012,” said Scott Rittschof, Cervélo’s vice president of sales and marketing for the Americas. ...

    Posted July 10, 2012 in North America

  8. Cervélo dominates Kona count

    Kona bike count, 2012

    however. In the last three years, Trek has passed Specialized for the number 2 spot behind Cervélo ...

    Posted October 15, 2012 in North America

  9. New England Athletic to rep Cervélo and Focus

    BOSTON, MA (BRAIN) — Sales agency New England Athletic has a new name and has added Cervélo and Focus bikes to its portfolio. The agency has been renamed GPM Sports Group. GPM also has hired Kurt Begeman to oversee custom apparel and equipment sales to teams, clubs, and bike shops throughout ...

    Posted October 25, 2012 in North America

  10. Cervélo ramps down Toronto assembly

    in Asia. The move is part of the ongoing integration of Cervélo into the Pon Bicycle Group, a division of Pon Holdings, the Dutch trading company that acquired Cervélo earlier this year. Pon also owns Derby ...

    Posted May 31, 2012 in North America

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