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  1. New England Athletic to rep Cervélo and Focus

    BOSTON, MA (BRAIN) — Sales agency New England Athletic has a new name and has added Cervélo and Focus bikes to its portfolio. The agency has been renamed GPM Sports Group. GPM also has hired Kurt Begeman to oversee custom apparel and equipment sales to teams, clubs, and bike shops throughout ...

    Posted October 25, 2012 in North America

  2. Cervélo dominates Kona count

    Kona bike count, 2012

    however. In the last three years, Trek has passed Specialized for the number 2 spot behind Cervélo ...

    Posted October 15, 2012 in North America

  3. Phil White takes larger role at Pon Group

    TORONTO, Ontario (BRAIN) — Cervélo co-founder Phil White is taking a larger role within the Pon Bicycle Group, the bike division of Pon Holdings, which bought Cervélo  a little over a year ago. White, who has been CEO of Cervélo, has been named chairman of Cervélo and Innovation Officer ...

    Posted March 13, 2013 in International

  4. Cervélo returns to Interbike

    SAN JUAN CAPISTRANO, CA (BRAIN) — Cervélo plans to display at this fall's Interbike Expo, ending a three-year absence from the Las Vegas show. “Cervélo is pleased to be back at Interbike for 2012,” said Scott Rittschof, Cervélo’s vice president of sales and marketing for the Americas. ...

    Posted July 10, 2012 in North America

  5. Cervélo, Focus to combine sales teams

    logistics for Cervélo will be managed from Germany through a network of distributors and company sales reps. ...

    Posted May 31, 2012 in North America

  6. Cervélo ramps down Toronto assembly

    in Asia. The move is part of the ongoing integration of Cervélo into the Pon Bicycle Group, a division of Pon Holdings, the Dutch trading company that acquired Cervélo earlier this year. Pon also ...

    Posted May 31, 2012 in North America

  7. Police eye Cervelo fork in fatal crash

    the bike. In 2008, Cervelo recalled 5,800 forks used on several of its bike models . The forks, ...

    Posted April 12, 2012 in Recalls

  8. Cervélo-Pon acquisition goes through

    "With Cervélo we believe there is great potential for growth and we are looking forward to working ...

    Posted February 17, 2012 in North America

  9. Barracuda Networks replaces Cervélo at Garmin

    with the Cervélo TestTeam prior to the 2011 season. Cervélo CEO Phil White said Slipstream was generous in making ...

    Posted January 11, 2012 in North America

  10. Cervélo-Pon sale 'incomplete'

    As part of the agreement, Pon obtained right of first refusal to purchase Cervélo. But nearly two ...

    Posted February 14, 2012 in North America

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