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  1. New England Athletic to rep Cervélo and Focus

    BOSTON, MA (BRAIN) — Sales agency New England Athletic has a new name and has added Cervélo and Focus bikes to its portfolio. The agency has been renamed GPM Sports Group. GPM also has hired Kurt Begeman to oversee custom apparel and equipment sales to teams, clubs, and bike shops throughout ...

    Posted October 25, 2012 in North America

  2. Cervélo, Focus to combine sales teams

    logistics for Cervélo will be managed from Germany through a network of distributors and company sales reps. ...

    Posted May 31, 2012 in North America

  3. Cervélo-Pon acquisition goes through

    to achieve these goals." Cervélo will continue to operate independently, retaining its identity, ...

    Posted February 17, 2012 in North America

  4. Cervélo Expands into Travel in 2012

    the Giro d’Italia and the Tour de France where Team Garmin-Cervélo will compete in 2012. North American ...

    Posted November 27, 2011 in North America

  5. Boulder Cycle Sport turns one location into an outlet store; moves Pro Peloton to new location

    The new Pro Peloton showroom.

    Pinarello, Pegoretti, BMC, Cervelo and Open. The building is co-occupied by world-renown yoga teacher Amy ...

    Posted May 5, 2016 in Retail News

  6. Police eye Cervelo fork in fatal crash

    the bike. In 2008, Cervelo recalled 5,800 forks used on several of its bike models . The forks, ...

    Posted April 12, 2012 in Recalls

  7. Barracuda Networks replaces Cervélo at Garmin

    BOULDER, CO (BRAIN)—Campbell, California-based Barracuda Networks is replacing Cervélo as the co-title sponsor of the Garmin pro team, the team announced Wednesday. Team Garmin-Cervelo has been renamed Team Garmin-Barracuda for this season. Cervélo remains the team's bike sponsor. The team ...

    Posted January 11, 2012 in North America

  8. Cervélo & Pon make 'financing arrangement'

    arrangement' with Cervélo and has retained an exclusive option to purchase the Canadian company. Cervélo announced the agreement late Friday on its website: Cervélo has entered into a financing arrangement with PON Holdings BV. In addition, Cervélo and PON have signed a Letter of Intent that enables both parties ...

    Posted December 23, 2011 in North America

  9. Cervélo-Pon sale 'incomplete'

    As part of the agreement, Pon obtained right of first refusal to purchase Cervélo. But nearly two ...

    Posted February 14, 2012 in North America

  10. Cervélo's White: We can grow by delivering

    of the purchase, what he's expecting with the company's new owners and some of the history of Cervélo, including its involvement with pro cycling with its own Cervélo TestTeam and the Garmin-Cervelo squad. He ...

    Posted February 19, 2012 in North America

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