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  1. BMC hires McLaren to head US subsidiary

    at Cervélo and Focus, where he was responsible for North American sales.  McLaren will oversee sales, ...

    Posted August 2, 2013 in North America

  2. What equipment did they use at Kona? This year's Ironman survey

    the data: Bikes Cervelo – 488 Trek – 220 Specialized – 209 Felt – 115 Scott ...

    Posted November 12, 2013 in North America

  3. QBP to service and sell Magura line

    Cervélo and Pivot and prompted the move. The company also plans to increase shop visits and service ...

    Posted July 22, 2013 in North America

  4. Austin Tri-Cyclist adds second location

    Stroobandt said. Owned by Don and Missy Ruthven, Austin Tri-Cyclist carries bikes from Cervélo ...

    Posted January 24, 2013 in Retail News

  5. Eurobike announces product awards

    The Factor Vis Vires road bike was a gold medal winner

    Adizero ss cycling jersey, Cervélo’s Rca racing frameset, Brooks England’s Cambium C17 saddle, Benchmark ...

    Posted August 28, 2013 in Product/Tech

  6. Lightweight offers its first frame

    The Urgestalt at Demo Day this week. BRAIN photo.

    from Calfee, Serotta and Pegoretti, for example and significantly less than the $10,000 Cervelo Rca , a 670-gram limited edition Cervelo made in California. Most surprising: the Urgestalt is made in Asia (a ...

    Posted August 28, 2013 in Product/Tech

  7. Biggest industry story of 2013?

    Interbike creates consumer day 9% (17 votes) Pon buys Cervélo ...

    Posted December 31, 2012

  8. News Briefs

    for the newly introduced bike, commute and Hydraulics hydration collections.  Cervélo frame wins award at carbon show LAS VEGAS, NV (BRAIN) Feb 28, 11:56 MT— Cervélo's pricy ...

    Posted February 27, 2012 in North America

  9. Boardman Bikes appoints North American sales director

    SEATTLE, WA (BRAIN) — The British bike brand Boardman Bikes has appointed its first North American sales direct, Fletch Newland. Newland has worked for FSA and Cervelo in the past. The move represents Boardman's intention to get serious about the U.S. market ...

    Posted April 10, 2013 in International

  10. Big news: Open offers a new bike color

    The Open frame in black. The white is identical, except ... it's white.

    ARGENBÜHL, Germany (BRAIN) — The news from Open Cycle — the mountain bike brand formed by Cervélo  co-founder Gerard  Vroomen and former BMC chief executive Andy Kessler — is a new color for the company's one product, a carbon hardtail 29er called the Open O-1.0. ...

    Posted August 27, 2013 in Product/Tech

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