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  1. Lightweight offers its first frame

    The Urgestalt at Demo Day this week. BRAIN photo.

    from Calfee, Serotta and Pegoretti, for example and significantly less than the $10,000 Cervelo Rca , a 670-gram limited edition Cervelo made in California. Most surprising: the Urgestalt is made in Asia (a ...

    Posted August 28, 2013 in Product/Tech

  2. What equipment did they use at Kona? This year's Ironman survey

    the data: Bikes Cervelo – 488 Trek – 220 Specialized – 209 Felt – 115 Scott ...

    Posted November 12, 2013 in North America

  3. News Briefs

    for the newly introduced bike, commute and Hydraulics hydration collections.  Cervélo frame wins award at carbon show LAS VEGAS, NV (BRAIN) Feb 28, 11:56 MT— Cervélo's pricy ...

    Posted February 27, 2012 in North America

  4. Jackson joins Focus Bicycles

    Tim Jackson

    Focus is owned by Pon Holdings and shares a sales force in the U.S. with its Pon sibling, Cervelo. ...

    Posted November 26, 2012 in North America

  5. Boardman Bikes appoints North American sales director

    SEATTLE, WA (BRAIN) — The British bike brand Boardman Bikes has appointed its first North American sales direct, Fletch Newland. Newland has worked for FSA and Cervelo in the past. The move represents Boardman's intention to get serious about the U.S. market ...

    Posted April 10, 2013 in International

  6. News Briefs

    will be the 6th edition of the race. Cervelo and DT Swiss join DealerCamp 2012 LAGUNA NIGUEL, CA (BRAIN) Wednesday March 21 2012 7:38 AM MT— Cervelo and DT Swiss are among the brand to confirm ...

    Posted March 21, 2012 in North America

  7. Canary Century Anti-Cancer Benefit Coming Up

    Cervelo race bike, a Cervélo S3 or R3 race bike, depending on the amount raised. To win the Canary Century ...

    Posted May 2, 2011 in North America

  8. News Briefs

    to industry friends Monday. "It has been fantastic to play a key role in Cervelo's remarkable ...

    Posted March 13, 2012 in North America

  9. Triathlon continues upward trend

    Left to right: Champion System president Scott Kaylin, Profile Design director of product development Mark Vandermolen, Giant general manager Elysa Walk, and American Bicycle Group CEO Peter Hurley.

    Professional triathletes Andy Potts and Michellie Jones joined Cervélo CEO Phil White, USA Triathlon CEO Rob Urbach, Revolution3 Triathlon owner Charlie Patten, among others. Cervélo’s White shared his company’s ...

    Posted February 13, 2013 in Industry News

  10. Big news: Open offers a new bike color

    The Open frame in black. The white is identical, except ... it's white.

    ARGENBÜHL, Germany (BRAIN) — The news from Open Cycle — the mountain bike brand formed by Cervélo  co-founder Gerard  Vroomen and former BMC chief executive Andy Kessler — is a new color for the company's one product, a carbon hardtail 29er called the Open O-1.0. ...

    Posted August 27, 2013 in Product/Tech

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