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  1. BMC hires McLaren to head US subsidiary

    at Cervélo and Focus, where he was responsible for North American sales.  McLaren will oversee sales, ...

    Posted August 2, 2013 in North America

  2. QBP to service and sell Magura line

    Cervélo and Pivot and prompted the move. The company also plans to increase shop visits and service ...

    Posted July 22, 2013 in North America

  3. Triathlon continues upward trend

    Left to right: Champion System president Scott Kaylin, Profile Design director of product development Mark Vandermolen, Giant general manager Elysa Walk, and American Bicycle Group CEO Peter Hurley.

    Professional triathletes Andy Potts and Michellie Jones joined Cervélo CEO Phil White, USA Triathlon CEO Rob Urbach, Revolution3 Triathlon owner Charlie Patten, among others. Cervélo’s White shared his company’s ...

    Posted February 13, 2013 in Industry News

  4. Eurobike announces product awards

    The Factor Vis Vires road bike was a gold medal winner

    Adizero ss cycling jersey, Cervélo’s Rca racing frameset, Brooks England’s Cambium C17 saddle, Benchmark ...

    Posted August 28, 2013 in Product/Tech

  5. BRAIN Dealer Tour: Salt Lake's big families and big shops

    of brand names populate the Contender—Cervelo, Pinarello, Time, Cannondale, Scott, Moots and others—pack ...

    Posted May 20, 2014 in Retail News

  6. Magura back in the road market with TT brake

    in partnership with Cervélo, but it’s a rim brake, not disc. Magura’s RT8TT hydraulic rim brake comes stock on Cervélo’s slippery new P5 time trial bike, and starting in June, any dealer can order it from Magura. “Since we’ve developed the brake with Cervélo we haven’t been trying to fit it on other bikes yet, ...

    Posted January 18, 2012 in Product/Tech

  7. Lightweight offers its first frame

    The Urgestalt at Demo Day this week. BRAIN photo.

    from Calfee, Serotta and Pegoretti, for example and significantly less than the $10,000 Cervelo Rca , a 670-gram limited edition Cervelo made in California. Most surprising: the Urgestalt is made in Asia (a ...

    Posted August 28, 2013 in Product/Tech

  8. Boardman Bikes appoints North American sales director

    SEATTLE, WA (BRAIN) — The British bike brand Boardman Bikes has appointed its first North American sales direct, Fletch Newland. Newland has worked for FSA and Cervelo in the past. The move represents Boardman's intention to get serious about the U.S. market ...

    Posted April 10, 2013 in International

  9. open 29er unveiled at Sea Otter

    at Cervélo and fully internal cable routing. “We’re outliers when it comes to mountain bikes, ...

    Posted April 19, 2012 in North America

  10. Alaska to get its first Trek concept store

    Ridley, Santa Cruz and Cervélo. “The idea is not to clone ourselves. We’re trying to complement each ...

    Posted February 8, 2013 in Retail News