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  1. 2015 Norco Threshold a B.C.-style ’cross racer

    PORT COQUITLAM, British Columbia (BRAIN) — Norco’s new 2015 Threshold ’cross race bike is heavily influenced by the B.C. brand’s mountain bike heritage, with through-axles both front (15-mil) and rear (12-mil), disc brakes, snappy handling and a sub-1,000-gram, laterally ...

    Posted May 16, 2014 in New Products

  2. USA BMX awards $45,000 in scholarships

    and physical therapy at Lindsey Wilson College in Columbia, Ky. "The sport of BMX has most definitely ...

    Posted June 3, 2014 in North America

  3. Spokesman: Mavic won't go consumer direct

    include Procter & Gamble, L'Oreal, LEGO, Columbia Sportswear, Sorel, Carter's, Lucky Brand ...

    Posted June 29, 2012 in North America

  4. Pace Sportswear Adds New Licensee

    GARDEN GROVE, CA (BRAIN)—Pace Sportswear's line of headwear has a new addition to its line up with 53x11 Coffee. 53x11 was started as a way to provide the best tasting coffees to fellow cyclists and triathletes. 53x11 Coffee Headwear will include the Cotton Cap, Elastic Headband, Coolmax ...

    Posted October 14, 2009 in North America

  5. Sugoi launches custom Peter Sagan jersey in time for Tour of California

    BURNABY, British Columbia (BRAIN) — Sugoi is launching a Peter Sagan "Green Machine" Signature Jersey at the Tour of California this Sunday. The jersey, which Sagan helped design, will be available for sale at the Lifestyle Expo during the race and one jersey ...

    Posted May 7, 2014 in New Products

  6. Well-known Vancouver retailer shot in street

    News reports say retailer Paul Dragan is in critical but stable condition after shooting. VANCOUVER, British Columbia (BRAIN) — Vancouver bike retailer Paul Dragan is in the hospital in critical but stable condition, according to news reports, after being shot Tuesday at a Starbucks across the street ...

    Posted June 11, 2014 in Retail News

  7. Outdoor Gear Canada to launch BMX division

    access to inventory from both of OGC’s warehouses in Montréal, Quebec, and Vancouver, British Columbia ...

    Posted May 23, 2014 in North America

  8. Rocky Mountain launches retail branding pilot

    NORTH VANCOUVER, British Columbia (BRAIN) — The Bike Shop in Calgary, Alberta, has become the first store in North America to receive a new customized Rocky Mountain merchandising program. The design resembles the Canadian brand’s display at last year’s Eurobike show. ...

    Posted May 22, 2014 in Retail News

  9. Cafe Roubaix to distribute Pacenti in Canada

    COCHRANE, British Columbia (BRAIN) — Cafe Roubaix Bicycle Studio, a retailer known for its trademark dispute with Specialized last year, is now the Canadian distributor of Pacenti Cycle Design products.   "As a wheel builder, the addition of distributing Pacenti products was a natural ...

    Posted May 14, 2014 in North America

  10. Hats Off to Pace Sportswear

    cycling caps. BRAIN sales guy Robert Roman and I visited Pace Sportswear last Thursday and got a tour ...

    Posted February 10, 2009 in Opinion/Analysis

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