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  1. Live to Play to distribute Dahon in Canada

    PORT COQUITLAM, British Columbia (BRAIN) — Live to Play Sports announced Tuesday that it will become the exclusive Canadian distributor of Dahon folding bikes effective spring 2015. "With growing density in Canada's urban centers and more people looking to cycling for commuting ...

    Posted December 2, 2014 in North America

  2. MIO introduces no-chest strap HR monitor for cyclists

    VANCOUVER, British Columbia (BRAIN) — Mio Global has launched Mio Velo, a wristband for cyclists that offers heart rate monitoring without a chest strap. It also links with ANT+ wireless speed and cadence sensors to smart phones via Bluetooth Smart (AKA Bluetooth 4.0). The Mio ...

    Posted December 2, 2014 in New Products

  3. Spokesman: Mavic won't go consumer direct

    include Procter & Gamble, L'Oreal, LEGO, Columbia Sportswear, Sorel, Carter's, Lucky Brand ...

    Posted June 29, 2012 in North America

  4. Cipollini to supply re-branded US developmental team coached by Axel Merckx

    KELOWNA, British Columbia (BRAIN) — A developmental road team coached by Axel Merckx will have a new name and a new bike sponsor for the 2015 season. The team — founded in 2009 as Trek-Livestrong and known as Bissell Development in 2014 — will be known as The Axeon Cycling Team next year. Its ...

    Posted December 4, 2014 in North America

  5. Kegel, Perry and others to speak at Canadian retailer group summit

    VANCOUVER, British Columbia (BRAIN) — Milwaukee-area retailer Chris Kegel, Specialized Donny Perry and e-bike expert Ed Benjamin are among the speakers at the first Leadership Summit held by the Canadian Independent Bicycle Retailers' Association. CIBRA ( formerly called the Bicycle Trade ...

    Posted October 24, 2014 in North America

  6. Marzocchi B.C. office takes over Canadian distribution

    NORTH VANCOUVER, British Columbia (BRAIN) — Marzocchi Canada is now the official distribution center for all of Tenneco Marzocchi products throughout Canada. For the past nine years Marzocchi Canada has provided dealer and customer service, sales and tech support. Moving forward Marzocchi ...

    Posted September 25, 2014 in North America

  7. Live to Play adds Zipp wheels, components in Canada

    PORT COQUITLAM, British Columbia (BRAIN) — Live to Play Sports is adding Zipp to its selection of products from SRAM, with the brand's full range of carbon and alloy wheels, aero cockpits, bars, stems and seatposts available to Live to Play dealers across Canada starting in mid-October. ...

    Posted September 30, 2014 in North America

  8. Michelin Man and Hincapie racers to air up tires at bike path

    of the Hincapie Sportswear Development Team. The event recognizes National Tire Safety Week.  "We know ...

    Posted June 5, 2014 in North America

  9. Rubbers Brand inner tubes have minimal packaging, free patch

    VANCOUVER, British Columbia (BRAIN) — Rubbers Brand Bicycle Tubes feature minimalist packaging, cheeky positioning, and a bundled glueless patch included with each tube. The brand's lineup includes road and mountain bike tubes in common sizes and formats, including 27.5 and 29 ...

    Posted September 15, 2014 in New Products

  10. Apparel brand 7mesh to launch at Eurobike, Interbike

    SQUAMISH, British Columbia (BRAIN) — Formed by a team with a combined 80-plus years in the apparel industry, British Columbia-based cycling clothing brand 7mesh will launch at this year's Eurobike and Interbike shows. The launch collection includes technical outerwear and other items ...

    Posted July 15, 2014 in Product/Tech

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