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  1. 2015 Norco Threshold a B.C.-style ’cross racer

    PORT COQUITLAM, British Columbia (BRAIN) — Norco’s new 2015 Threshold ’cross race bike is heavily influenced by the B.C. brand’s mountain bike heritage, with through-axles both front (15-mil) and rear (12-mil), disc brakes, snappy handling and a sub-1,000-gram, laterally ...

    Posted May 16, 2014 in New Products

  2. Sugoi launches custom Peter Sagan jersey in time for Tour of California

    BURNABY, British Columbia (BRAIN) — Sugoi is launching a Peter Sagan "Green Machine" Signature Jersey at the Tour of California this Sunday. The jersey, which Sagan helped design, will be available for sale at the Lifestyle Expo during the race and one jersey ...

    Posted May 7, 2014 in New Products

  3. WD-40 Bike sponsors BC Bike race

    NORTH VANCOUVER, British Columbia (BRAIN) — WD-40 Bike is sponsoring the week-long BC Bike Race. The brand has been named the official bike care brand of the race, held later this month. "WD-40 Bike is the best known brand in bicycle care and makes outstanding products," said Andreas ...

    Posted June 4, 2014 in North America

  4. USA BMX awards $45,000 in scholarships

    and physical therapy at Lindsey Wilson College in Columbia, Ky. "The sport of BMX has most definitely ...

    Posted June 3, 2014 in North America

  5. Outdoor Industry Optimistic Following OR

    Sportswear. "Columbia's return to the main floor at OR was symbolic of our commitment to lead ...

    Posted July 30, 2009 in North America

  6. Outdoor Gear Canada to launch BMX division

    access to inventory from both of OGC’s warehouses in Montréal, Quebec, and Vancouver, British Columbia ...

    Posted May 23, 2014 in North America

  7. Rocky Mountain launches retail branding pilot

    NORTH VANCOUVER, British Columbia (BRAIN) — The Bike Shop in Calgary, Alberta, has become the first store in North America to receive a new customized Rocky Mountain merchandising program. The design resembles the Canadian brand’s display at last year’s Eurobike show. ...

    Posted May 22, 2014 in Retail News

  8. RecoFit named a finalist in ISPO show awards

    BOULDER, CO (BRAIN) — Organizers of the German trade show ISPO Munich have named RecoFit Compression Gear as a finalist in the show's ISPO BRANDNEW contest. The compression gear brand was recognized in the award's sportswear category.  The juried competition  highlights the best ...

    Posted December 4, 2013 in International

  9. Well-known Vancouver retailer shot in street

    News reports say retailer Paul Dragan is in critical but stable condition after shooting. VANCOUVER, British Columbia (BRAIN) — Vancouver bike retailer Paul Dragan is in the hospital in critical but stable condition, according to news reports, after being shot Tuesday at a Starbucks across the street ...

    Posted June 11, 2014 in Retail News

  10. Cafe Roubaix to distribute Pacenti in Canada

    COCHRANE, British Columbia (BRAIN) — Cafe Roubaix Bicycle Studio, a retailer known for its trademark dispute with Specialized last year, is now the Canadian distributor of Pacenti Cycle Design products.   "As a wheel builder, the addition of distributing Pacenti products was a natural ...

    Posted May 14, 2014 in North America

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