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  1. Phone case/bike mount maker Rokform grows from moto heritage

    A POP shows bar-mount options for Rokform’s phone cases.

    industry, and co-owners Craig Erion and Jeff Whitten thought it would be a good idea to diversify a bit ...

    Posted August 6, 2014 in North America

  2. North Carolina retailer gets new digs, adds beer

    Revolution sells Surly, Raleigh, Santa Cruz and other bike brands.

    income, but that diversifying will ultimately help set his store apart in town that he feels ...

    Posted September 25, 2014 in Retail News

  3. Fred Clements: Will bike shops serve the changing market?

    encouraged the bicycle industry to diversify. He said there’s no reason to ignore white Boomer males as long ...

    Posted October 28, 2014 in Opinion/Analysis

  4. Giant's JT Thompson calls out competitors for non-IBD sales

    IBD's who support these diversified distribution strategies and brands just don't get it." ...

    Posted October 6, 2014 in North America

  5. BRAIN to profile influential women in its February issue

    “As more companies look to diversify their workforce, and the industry looks to grow its sales ...

    Posted November 25, 2013 in Industry News

  6. Milwaukee retailer to add café in new location

    in the Midwest is really tough,” she said. “It’s a good idea to diversify.”  As year-round riders themselves, ...

    Posted April 25, 2014 in Retail News

  7. Southern Oregon shop to become region’s first to serve beer

    TALENT, OR (BRAIN) — Flywheel Bicycle Solutions in southwestern Oregon’s Rogue Valley will soon become the area’s first bike shop to serve beer and wine. Owner Ian Bagshaw plans to put in six beer taps and pour mostly local brews during regular business hours.  Bagshaw decided to diversify ...

    Posted August 22, 2013 in Retail News

  8. Digital now more than half of Future's advertising revenue

    revenues now digital. We have made real progress in reshaping the Future business, diversifying our digital ...

    Posted November 22, 2013 in International

  9. Fox sales up 20%, CamelBak up 11%

    WATSONVILLE, CA (BRAIN)-Fox Racing Shox sold $17.6 million more suspension products this year than last, pushing its sales to $106.4 million over the first half of the year. CamelBak sales grew to $84.5 million over the same period, up from $76.4 million last year, according to Compass ...

    Posted August 7, 2012

  10. Lezyne Builds Global Distribution Network

    SAN LUIS OBISPO, CA (BRAIN)—Lezyne has recently entered into distribution agreements with Italy's Free-Ride Distribution, Thailand's UWC and Indonesia's Bagus Bike. "It's very important for a diversified strategy to have a global sales base," said Micki Kozuschek, ...

    Posted June 4, 2008 in North America

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