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  1. OIA Wants Footwear Act Passed

    WASHINGTON, D.C. (BRAIN)—In testimony submitted to the House Committee on Ways and Means, the Outdoor Industry Association (OIA) urged Congress to consider the current and future economic challenges faced by the outdoor industry and encouraged enactment of a comprehensive package that reduces business ...

    Posted October 30, 2008 in North America

  2. Specialized Hosts Media at Women’s Launch

    SANTA BARBARA, CA (BRAIN)—Specialized wrapped up a three-day women’s product launch today in Santa Barbara, California, where it hosted a half-dozen writers and editors from women’s health, fitness, travel and outdoor magazines. Carmella Petitt, who handles public relations ...

    Posted November 6, 2009 in North America

  3. Yakima Adds Two U.S. Distributors

    on independent specialty cycling, climbing and outdoor camping retailers. "These new relationships ...

    Posted January 22, 2009 in North America

  4. Eurobike Demo Day

    in the outdoor industry for its sleeping bags, hiking shoes and backpacks, and branched into the cycling industry ...

    Posted September 14, 2009 in Opinion/Analysis

  5. Ryders Eyewear Hires New U.S. Sales Manager

    and sales. On the entrepreneurial side, Richards is the founder of, an e-commerce ...

    Posted October 16, 2007 in North America

  6. Highlighting Women’s Products at Interbike

    that product. Proceeds from the Scavenge-Her Hunt benefit the Outdoor Industries Women’s Coalition. The Scavenge-Her hunt will raise a minimum of $9,000 for the OIWC over three trade shows (Outdoor Retailer Winter ...

    Posted October 16, 2007 in North America

  7. Social Networking Spreads the Word on Floor

    LAS VEGAS, NV (BRAIN)—Chris King marketing manager Chris DiStefano barely had settled into his Outdoor Demo booth when he got wind that Cielo’s new 29er with SRAM XX found its way to the online masses. “It was online at 9:03 a.m. and I heard about it from someone at work a few minutes later,” ...

    Posted October 30, 2009 in North America

  8. Warm Temps Bring Crowds to Sea Otter

    by outdoor,” said Shannon Haslam, marketing director for Tifosi Optics. "That [outdoor] market is slow ...

    Posted April 19, 2009 in North America

  9. Saris Launches Power Training Computer

    designed primarily for outdoor use. The Joule 3.0 is a bit bigger and is intended primarily for indoor use. ...

    Posted September 1, 2009 in Product/Tech

  10. Eurobike’s Demo Day Attracts Festive Crowd

    is a very, very good crowd,” said Eurobike’s project manager, recalling Eurobike’s first Outdoor Demo where ...

    Posted September 1, 2009 in North America