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  1. Green Guru to collect and reuse blown tubes at Interbike again

    BOULDER, Colo. (BRAIN) — Green Guru, which manufacturers products from used inner tubes and other re-purposed items, will be collecting used bike inner tubes at the Interbike OutDoor Demo, Sept. 8-9. The company is setting up multiple upcycling bins throughout the demo areas. Throughout 2013, ...

    Posted August 22, 2014 in North America

  2. Yakima hires Ryan Martin as CEO

    BEAVERTON, Ore. (BRAIN) — Yakima Products Inc. has brought aboard Ryan Martin, formerly a global director at appliance manufacturer Whirlpool Corp., as its new CEO. In his previous role at Whirlpool, Martin worked closely with Yakima's parent company for the past seven ...

    Posted August 1, 2014 in North America

  3. Amer Sports to open branded store in Finland

    Store we present today's most interesting sports, outdoor and lifestyle products for sports people ...

    Posted August 25, 2014 in International

  4. CycleOps route-creation contest promotes product's indoor/outdoor sync

    MADISON, Wis. (BRAIN) — CycleOps is running a contest that encourages cyclists to record outdoor training routes that can be replicated indoors on the company's Virtual Training system. The contest will award prizes valued at more than $10,000 for the best recorded routes, as judged by CycleOps ...

    Posted June 13, 2014 in North America

  5. AscentCRM appoints Larry Pedigo as new CRM technologist

    climber and has a passion for the outdoor industry." Ascent CRM was a division ...

    Posted August 18, 2014 in North America

  6. Garmin hits $900 with one-side power meter, bolsters power metric offerings

    FRIEDRICHSHAFEN, Germany (BRAIN) — Garmin made two product announcements as the Eurobike show opened here with an outdoor demo day Tuesday. The U.S. electronics brand is introducing a new pedal-based power meter that measures forces on the left pedal only, rather than on both sides as with its ...

    Posted August 26, 2014 in Product/Tech

  7. Bell's Jessica Klodnicki is featured speaker at OIWC's Interbike event

    LAS VEGAS, Nev. (BRAIN) — Jessica Klodnicki, the executive vice president and general manager of Bell Helmets and Blackburn accessories, will be the keynote speaker at The Outdoor Industries Women's Coalition annual awards presentation held during Interbike. Klodnicki ...

    Posted August 19, 2014 in North America

  8. CycleOps contest adds more than 50 new routes to Virtual Training list

    MADISON, Wis. (BRAIN) — A recent CycleOps contest resulted in more than 50 new routes being added to the brand's Virtual Training database. The contest challenged consumers to create a route on the system , which recreates outdoor rides on the company's stationary ...

    Posted August 14, 2014 in Product/Tech

  9. Trident Sports to distribute Whistler Performance Lubricants in Canada

    with Trident Sports. Trident brings 20 years of experience in outdoor sports to the table. Their excitement ...

    Posted August 8, 2014 in North America

  10. Universal Sports Network to broadcast show about Interbike

    Sports' Interbike TV show debuted last year and featured cycling products from the OutDoor Demo and Expo ...

    Posted August 5, 2014 in North America

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