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  1. California e-bike legislation headed to Gov. Brown's desk; industry ponders electric mountain bikes

    category of trail use with the capacity to promote outdoor activity and overall health." The two ...

    Posted September 16, 2015 in North America

  2. New Colorado event aims to be 'largest MTB event in North America'

    for the bike industry ... and make it a slam-dunk media event for the vertical and active outdoor media," ...

    Posted September 8, 2015 in North America

  3. OIWC to honor leadership award recipients at Interbike

    Erin Sprague

    BOULDER, Colo. (BRAIN) — The Outdoor Industries Women’s Coalition will present leadership awards to Erin Sprague of Specialized and Jessica Klodnicki of Bell Helmets and Blackburn at its annual awards presentation held the first evening of the Interbike show. “An important ...

    Posted September 9, 2015 in North America

  4. Winnebago and Schwinn team up on joint promotion

    with Winnebago.The Winnebago brand encourages families to explore the outdoors and at Schwinn we do the same ...

    Posted September 1, 2015 in North America

  5. Eurobike to add second consumer day for 2016

    The event's outdoor demo to continue throughout the show next year. FRIEDRICHSHAFEN, Germany (BRAIN) — Next year's Eurobike show will add a second public day and the event's outdoor demo will continue throughout the show. Next year's event will be held Wednesday, Aug. 31 ...

    Posted August 31, 2015 in International

  6. Nico Zimmerman joins Dorel Sports as general counsel

    As a life long outdoor enthusiast, I am particularly excited to be a part of a team that is so passionate ...

    Posted September 1, 2015 in North America

  7. REI's CEO to speak at Interbike event

    BOULDER, Colo. (BRAIN) — Jerry Stritzke, the president and CEO of REI, will be the featured speaker at an event organized by the Outdoor Industries Women's Coalition at Interbike. OIWC's Pledge Celebration and Leadership Awards will be held Sept. 16 from 6 to 7 p.m. at the Mandalay ...

    Posted September 1, 2015 in North America

  8. Study: Outdoor as U.S. economic driver

    WASHINGTON, D.C. (BRAIN)—The outdoor recreation market drives $646 in annual U.S. spending and supports 6.1 million domestic jobs, according to a report released Wednesday by the Outdoor Industry ...

    Posted June 20, 2012 in Studies/Reports

  9. Torcano Industries named exclusive distributor of Pillow Pet Tricksters Helmets

    with Torcano Industries to expand the distribution among cycling, sports, and outdoor recreation ...

    Posted August 26, 2015 in North America

  10. Eastern Outdoor Reps shows filling up

    ASHEVILLE, N.C. (BRAIN) —  The Eastern Outdoor Rep Association's summer trade shows are filling up fast, the organization said this week. EORA's Manchester, N.H. Show, June 23-25, is already at maximum capacity with 222 booths and 305 different product lines. EORA said its Somerset, N.J. ...

    Posted June 11, 2015 in North America