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  1. Outdoor industry group hires new executive director

    the outdoor industry's lobbying efforts focused on trade and recreation. During her time at OIA, she also facilitated the development of the outdoor industry's Eco Index to measure the environmental footprint ...

    Posted July 1, 2015 in North America

  2. Jan Ullrich to attend Interbike as guest of Storck Bicycle

    LAS VEGAS (BRAIN) — Former pro Jan Ullrich will attend Interbike this year as a guest of Storck Bicycle. Ullrich will attend the OutDoor Demo on Monday, Sept. 14 and will be inside at the Interbike Expo on Wednesday, Sept. 16 at the Storck display. "We are very excited to have Jan ...

    Posted September 4, 2015 in North America

  3. Ritchey offers complete bikes for first time in 15 years

    BOULDER CITY, Nev. (BRAIN) — For the first time in about 15 years, Ritchey Design is offering dealers complete bikes, which it showed to retailers at Interbike's OutDoor Demo on Monday and Tuesday. Complete bikes are a natural for Ritchey, since the brand designs ...

    Posted September 16, 2015 in North America

  4. Interbike takes second stab at East Coast demo open to trade, consumers

    the first time Interbike has taking a stab at an East Coast demo. The show organizer hosted the Outdoor Demo ...

    Posted September 16, 2015 in North America

  5. Colorado's governor announces $100M state bike plan at Interbike

    Outdoors Colorado (GOCO) invests lottery proceeds in Colorado's rivers, parks, open space, wildlife, ...

    Posted September 16, 2015 in North America

  6. Marin sales team adds three

    he has been based for the last four years. An avid endurance athlete and outdoor enthusiast, he ...

    Posted September 21, 2015 in North America

  7. PressCamp plans 8th Summer edition for next year

    Next year ECRM will add an Outdoor PressCamp, held concurrently with the bike event, and based ...

    Posted September 10, 2015 in North America

  8. Eastern Outdoor Reps shows filling up

    ASHEVILLE, N.C. (BRAIN) —  The Eastern Outdoor Rep Association's summer trade shows are filling up fast, the organization said this week. EORA's Manchester, N.H. Show, June 23-25, is already at maximum capacity with 222 booths and 305 different product lines. EORA said its Somerset, N.J. ...

    Posted June 11, 2015 in North America

  9. Winnebago and Schwinn team up on joint promotion

    with Winnebago.The Winnebago brand encourages families to explore the outdoors and at Schwinn we do the same ...

    Posted September 1, 2015 in North America

  10. New Colorado event aims to be 'largest MTB event in North America'

    for the bike industry ... and make it a slam-dunk media event for the vertical and active outdoor media," ...

    Posted September 8, 2015 in North America