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  1. Yakima plans Portland dealer event as center of new strategy

    Yakima will increase its regional presentations at events including Grassroots Outdoor Alliance Summits, ...

    Posted April 3, 2015 in North America

  2. Fox Factory buys Race Face and Easton Cycling for $30.2M

    Chris Tutton

    BURNABY, British Columbia (BRAIN) — Fox Factory Holding Corp., the parent of the Fox suspension brand, has purchased Race Face Performance and Easton Cycling, the companies announced ...

    Posted December 5, 2014 in North America

  3. Craft North America hires new sales agency for Northeast

    success in the endurance and outdoor industry. Dan brings decades of experience and relationships ...

    Posted March 16, 2015 in North America

  4. Mavic's owner, Amer Sports, buys Louisville Slugger

    HELSINKI (BRAIN) — Amer Sports, the owner of Mavic and several other outdoor sports brands, has added to its ball sports division with the purchase of the Louisville Slugger brand. The Helsinki-based company has agreed to buy the baseball brands from Hillerich & Bradsby Co. for $70 million. ...

    Posted March 23, 2015 in North America

  5. Specialized funds biking research, programs for kids

    Participants biked outdoors five days per week for 30 minutes before school for one month. The project examined ...

    Posted March 25, 2015 in North America

  6. Fox Factory grows sales in 2014 despite dip in bike business

    Port slowdown has little effect on fiscal-year earnings but is expected to have an adverse impact in early 2015. SCOTTS VALLEY, Calif. (BRAIN) — Fox Factory Holding Corp.’s sales rose 12.5 percent last year to $306.7 million despite a 1 percent decline in mountain bike product sales ...

    Posted March 4, 2015 in North America

  7. Interbike expands 2015 show with addition of new hall

      Interbike  returns to the Mandalay Bay Convention Center beginning with OutDoor Demo in Boulder City, ...

    Posted March 18, 2015 in North America

  8. Zwift appoints Steve Beckett as vice president of marketing

    Zwift uses multiplayer gaming technology to bring the outdoor cycling experience indoors. Athletes from ...

    Posted March 18, 2015 in North America

  9. Terry Bicycles adds two new sales reps

    of experience in merchandising and marketing in the cycling and outdoor industry. He also represents Fatback ...

    Posted March 13, 2015 in North America

  10. US Senators introduce new online sales tax legislation

    Bicycle Dealers Association, the Outdoor Industry Association and the National Retail Federation all ...

    Posted March 11, 2015 in North America

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