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  1. Blue Cycles transitions to West Coast; Harad no longer with the company

    UPDATED LAFAYETTE, Colo. (BRAIN) — Blue Cycles is transitioning its operations ...

    Posted July 31, 2015 in North America

  2. Retailer group looks to launch industry-funded marketing campaign for cycling

    20Collective says a 'Got Milk" for cycling could boost participation — and sales at all levels of the industry. SAN JOSE, Calif. — A group of retailers dubbed the 20Collective has launched an initiative to grow cycling participation by establishing an industry-funded “Got ...

    Posted February 22, 2016 in North America

  3. American Classic hires Rico Sports Group for OEM sales

    previously worked with such brands as Alex Rims, Reynolds Cycling and Hutchinson to build their OEM presence ...

    Posted May 17, 2016 in North America

  4. NBC Sports Group renews TV and streaming rights for Tour of California through 2019

    with the 2017 event, NBC Sports Group retains domestic media rights on all platforms and will annually provide ...

    Posted May 13, 2016 in North America

  5. Investment group buys Mad Fiber

    to European and Asian-based manufacturers.  “We are thrilled to have entered the cycling market through ...

    Posted February 28, 2013 in Industry News

  6. Saris Group expands factory

    Products, in 1989, it has expanded greatly as it acquired CycleOps indoor bike trainers and PowerTap cycling ...

    Posted April 1, 2016 in North America

  7. Saris Cycling Group's brand advocate program involves IBDs

    applicants can find more information and apply at: Saris Brand Advocate application Cycle ...

    Posted December 31, 2015 in North America

  8. BRAIN tastes Montréal's mature — but passionate — cycling market

    south of the city center to Allo Velo, Cycle Neron and Cycle Technique. The last day, the tour ...

    Posted June 7, 2016 in Retail News

  9. Retailer group proposes new tax to fund marketing campaign, other advocacy

    fund a mainstream marketing campaign and other efforts to grow awareness of cycling in the U.S. The 20Collective is a group of 20 dealers that formed earlier this year and represent 5 percent of North American IBD sales. The group is seeking support for an industry advancement fund modeled after similar ...

    Posted April 13, 2016 in North America

  10. Shimano announces Deore XT Di2 group, plus new wireless features and redesigned SLX parts

    The new Deore XT Di2 group will be available in September. SAN ...

    Posted April 14, 2016 in Product/Tech