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  1. Santa Cruz takes over its own distribution in Germany and Austria

    coordination" with Pon's Derby Cycle. Santa Cruz was previously distributed by Shock Therapy in Germany ...

    Posted August 27, 2015 in International

  2. Torcano Industries named exclusive distributor of Pillow Pet Tricksters Helmets

    with Torcano Industries to expand the distribution among cycling, sports, and outdoor recreation ...

    Posted August 26, 2015 in North America

  3. Retailers being surveyed about Industry Directory improvements

    and nonprofit groups serving the bicycle industry and its retailers and is mailed to BRAIN subscribers ...

    Posted August 20, 2015 in Retail News

  4. Serfas hires Patrick Baldwin as regional sales manager

    as we've introduced many new products and are coupling the Golden Ticket with cycling light raffles, 1,000 ...

    Posted August 26, 2015 in North America

  5. Eliel enters cycle clothing market aided by its own California factory

    ENCINITAS, Calif. (BRAIN) — A startup cycling clothing company is benefitting from its own California-based factory, which produces custom and inline items for its Eliel road bike clothing and Wattie Ink triathlon clothing. The company was founded by Derek Wiback and Ryan ...

    Posted July 23, 2015 in North America

  6. Turner Bikes hires The Creative Bar branding agency

    TEMECULA, Calif. (BRAIN) — Turner Bikes has hired the Southern California branding and advertising agency, The Creative Bar, for a complete rebrand. The Creative Bar has worked with Intense Cycles, Haro Bikes, and VEE Tire Co., among others. David Turner, the founder of Turner Bikes said, ...

    Posted August 24, 2015 in North America

  7. Yeti launches 29er trail model built on Switch Infinity suspension platform

    FRIEDRICHSHAFEN, Germany (BRAIN) — In celebration of its 30th anniversary, Yeti Cycles has added a new model to its lineup. The 4.5-inch-travel SB4.5c is the first 29er Yeti has built using the Switch Infinity link, joining 27.5-inch-wheeled 5- and 6-inch travel models ...

    Posted August 26, 2015 in Product/Tech

  8. Ass Savers sponsors USA Cycling and supplies Team USA

    forward to partnering with the team and saving a few asses while we're at it." USA Cycling ...

    Posted July 22, 2015 in North America

  9. Timbuk2 adds to sales team in Western markets

     Moses Mexia, Karlee Brandner, and David Meadows of MTS Rep Group in the Pacific Northwest; Ptarmigan Group's John Gerritsen and Daren Alspaugh in the Rocky Mountain states; and Doug Looney, president ...

    Posted July 20, 2015 in North America

  10. Armor All enters bike market with Cycle Force Group

    starting 2015. Cycle Force Group, run by industry veterans Nyle Nims and Sue Cunningham, is an importer ...

    Posted September 4, 2014 in Product/Tech

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