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  1. ASO, AEG Partner to Promote Cycling Races

    brand in the United States. “AEG is delighted to be able to partner with the Amaury Sport ...

    Posted June 18, 2008 in North America

  2. GU, Carmichael Team Up

    premium sports nutrition products to a wider audience,” said Holly Bennett, GU’s senior marketing manager. ...

    Posted January 29, 2009 in North America

  3. Bicycle Village Fills in For Specialized

    Sports Venture, Bicycle Village’s parent company. Bikes from Scott, Look and Fisher are on the floor ...

    Posted December 9, 2009 in Retail News

  4. NSGA Management Conference & Team Dealer Summit

    all year to: Learn what other businesses; Get a clearer vision of the future of the sporting goods ...

    Posted October 3, 2008

  5. Tour of California Host Cities Unveiled

    sporting event in the state of California, as well as any cycling event ever held on U.S. soil, ...

    Posted October 22, 2009 in North America

  6. CLARIFICATION: Marin’s Online Policy

    NOVATO, CA (BRAIN)—In an article in the September issue outlining new sales policies for Raleigh USA’s Diamondback line, we wrote: "By allowing several sporting goods dealers to sell online, Diamondback joins brands like Marin, Mongoose and Schwinn." The reference to Marin ...

    Posted August 30, 2009 in North America

  7. Sidi Ends Veltec Agreement

    BOULDER, CO (BRAIN)—Veltec Sports will no longer be the exclusive distributor of the Sidi shoe brand in the United States, Veltec Sports’ chief executive officer Manfred Krikke told BRAIN yesterday. Sidi will establish a new entity called Sidi America and is in talks with Veltec about ...

    Posted August 5, 2009 in North America

  8. Dorel Purchases Australia's Gemini

    BETHEL, CT (BRAIN)—Cycling Sports Group (CSG) has acquired the assets of Sydney-based Gemini Bicycles for US $2.2 million. The acquisition will allow CSG’s key brands Schwinn, GT, Mongoose, Cannondale and Sugoi to be united through the just-created Cycling Sports Group (CSG) Australia. ...

    Posted August 4, 2009 in North America

  9. Stocking Stuffers Day 5

          Xtreme Sports ID features the medical alert symbol, 800#, and a personal eight digit ID#. Once ...

    Posted November 30, 2009 in Opinion/Analysis

  10. The 5th Spot

    BRAIN wishes you and yours a happy Bike-to-Work Week, so get out there and ride!!! Photo by JN: BRAIN editor Megan Tompkins (left) and BRAIN reporter Nicole Formosa (sporting her Evomo 3-D glasses) at the top of Meadows Trail overlooking Laguna Beach this past Friday ...

    Posted May 9, 2008 in North America