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  1. Cycling veteran Colby Pearce joins SRM

    that training with power would be the future of cycling more than 20 years ago.” ...

    Posted January 27, 2015 in North America

  2. Haro Bikes hires branding agency, plans 'complete rebrand' for mountain bike line

    CARLSBAD, Calif. (BRAIN) — Haro Bikes has brought on a Southern California branding and advertising agency, The Creative Bar, for a complete rebrand of their mountain bike line. The Creative Bar has worked on rebrands with other action sport clients including Intense Cycles, VEE Tire Co., and KTM. ...

    Posted February 19, 2015 in North America

  3. SRAM steps up as co-title sponsor of top women's team

    CHICAGO (BRAIN) — SRAM is stepping up to become the co-title sponsor of the women's team formerly known as Specialized-Lululemon. This is SRAM's first venture into title sponsorship on the road. Renamed Velocio-SRAM Pro Cycling for 2015, the American-registered team retains its management ...

    Posted November 20, 2014 in International

  4. Club Ride expands fat bike focus in 2015-16 winter clothing line

    with fat bike-maker Borealis on recent co-promotions. Borealis bikes are featured in Club Ride's 14/15 ...

    Posted February 20, 2015 in Product/Tech

  5. Frostbike 2015: QBP welcomes retailers and suppliers for annual gathering

    Co-owners Eric Leugers (left) and Mike Vanderscheuren came in costume as Jay and Silent Bob, fictional ...

    Posted February 21, 2015 in North America

  6. Bern joins The Bike Co-op's list of supplier partners

    We are excited to work with The Bike Co-op's dealers to help make this happen, so that we can ...

    Posted November 17, 2014 in North America

  7. Fred Clements: Independents battle Internet and rising costs - in many industries

    their market power to pressure suppliers." Sixty-three percent said regulators should more vigorously ...

    Posted February 18, 2015 in Opinion/Analysis

  8. PowerTap launches trade-in program for power meters

    to a better product with better accuracy," said Justin Henkel, PowerTap product manager. "With over ...

    Posted October 17, 2014 in North America

  9. Downeast plans annual open house at Maine headquarters

    for the coming year, including Jagwire cables and brake pads, K-Edge computer and camera mounts, Power ...

    Posted February 10, 2015 in North America

  10. BRAIN selects Now Bikes for Retail Remodel Project

    LAGUNA HILLS, Calif. (BRAIN) — Now Bikes and Fitness of St. Paul, Minn., has been chosen as the recipient of BRAIN's Retail Remodel Project. The inaugural project will illustrate the power of retail design and merchandising through the makeover of a bike shop. "We are really excited ...

    Posted February 12, 2015 in Retail News