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  1. REI revenue hits all-time high in 2014

    for steady growth so that we can invest in the outdoors. That's a powerful formula that encourages us ...

    Posted March 23, 2015 in Retail News

  2. New BRAIN issue features industry influencers age 35 and under

    33, sales director, Highway Two Adam Miller, 23, co-founder and former co-owner, The Fat Bike Co. ...

    Posted March 16, 2015 in North America

  3. Frostbike 2014 photo gallery

    Upgrades to the trainer line, including new power and cadence applications, should be ready for unveiling ...

    Posted February 23, 2014 in North America

  4. Yakima photo contest promotes outdoor stewardship

    BEAVERTON, Ore. (BRAIN) — Yakima has launched an online photo contest, called #sharethetrail, aimed at promoting outdoor stewardship. The contest is co-sponsored by Leave No Trace, IMBA and Subaru. The contest runs through May 15, and the winning submission will receive a trip for two ...

    Posted April 23, 2015 in North America

  5. Abus teams with Project 529 online bike registration and recovery program

    standards employed globally. But even then — whether it be due to human error or the use of power tools ...

    Posted April 16, 2015 in Product/Tech

  6. 3T offers bar-mounted monitor screen device for cycling apps

    directly from hardware including power meters and heart rate monitors. The 3T Eye can be mounted ...

    Posted April 15, 2015 in New Products

  7. Dahon-Ford collaboration designed to bridge commutes

    Dahon hopes to release the electric MoDe:Me in 2016.

    TAIPEI, Taiwan (BRAIN) — Just over a year ago, Dahon announced its partnership with Ford Motor Co. to develop a line of bikes inspired by the automaker’s classic cars. And while the folding-bike maker showed a new bike inspired by the classic Ford Motel T at Taipei Cycle on Thursday, ...

    Posted March 19, 2015 in International

  8. Mavic's owner, Amer Sports, buys Louisville Slugger

    HELSINKI (BRAIN) — Amer Sports, the owner of Mavic and several other outdoor sports brands, has added to its ball sports division with the purchase of the Louisville Slugger brand. The Helsinki-based company has agreed to buy the baseball brands from Hillerich & Bradsby Co. for $70 million. ...

    Posted March 23, 2015 in North America

  9. Sea Otter Classic: Our final roundup of new products

    Who needs a photographer when you've got a selfie stick that will do the trick.

    range from 6 mph using throttle only to 28 mph with pedaling on high power assist mode. Retail: $3,650. ...

    Posted April 20, 2015 in North America

  10. WickWërks hires agency for rebranding

    OGDEN, Utah (BRAIN) — WickWërks has brought on Southern California branding and advertising agency The Creative Bar for a complete rebrand in an effort to expand their reach in the market. The Creative Bar has worked with such industry brands as Intense Cycles, Haro Bikes and Vee Tire Co. ...

    Posted March 5, 2015 in North America

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