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  1. MIPS now used by 40+ brands, another 14 adding the technology for next season

    A Swiss Giro distributor explains MIPS to a retailer at Eurobike last year.

    FRIEDRICHSHAFEN, Germany (BRAIN) — Just over a year ago at Eurobike, Bell Helmets announced an investment in the Stockholm-based company behind the MIPS system , which is said to protect the head from rotational forces on impac ...

    Posted August 28, 2015 in North America

  2. SRAM expands Guide brake line with Ultimate model

    The new Guide Ultimate set in Arctic Gray.

    finishes. The front brake, with rotor, hose, clamp, adapter and all bolts, weighs a claimed 360 grams. ...

    Posted March 31, 2015 in Product/Tech

  3. Finish Line Offers Free Hang Tags

    your favorite sales rep. Finish Line’s dedicated network of distributor sales reps has hang tags ...

    Posted March 11, 2009 in Retail News

  4. Finish Line is Latest Giant Podium Store

    said it was obvious from the beginning that the new Finish Line store would be a hit. “Alan found ...

    Posted October 29, 2008 in Retail News

  5. Sampson offers new road pedal at competitive price

    pedal line, which includes models for road and mountain bikes, including its 120-gram Stratics Carbon ...

    Posted October 1, 2015 in New Products

  6. Technology Trickles Down, Adds Retail Value

    bringing new technology to market. A German company with headquarters in Stuttgart, ACROS Sport, has been ...

    Posted June 22, 2011 in North America

  7. Trek adds aluminum-frame models to Émonda road bike line

    The frames are made with Trek's "Invisible Weld Technology," which is said to use less ...

    Posted May 13, 2015 in Product/Tech

  8. Liv introduces women's-specific tri bike series

    in the Liv triathlon bike line, which also features the Envie Advanced Tri, Avail series and Thrive CoMax.  ...

    Posted September 28, 2015 in New Products

  9. Stages Cycling revamps power meter line, adds carbon option

    Stages' new carbon left crank arm.

    LAS VEGAS (BRAIN) — Stages Cycling hs revamped its crankarm-based power meter lineup, showing a second generation, slimmer housing, a new carbon crank option and lowering its retail prices on several models. "The 2016 model year product line marks another important step ...

    Posted September 16, 2015 in New Products

  10. Niner introduces RKT 9 RDO, a short-travel endurance race bike

    wheel and swingarm combo. The RKT has the lowest standover height of any bike in Niner's line up.  ...

    Posted September 30, 2015 in New Products