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  1. Haro Bikes hires branding agency, plans 'complete rebrand' for mountain bike line

    CARLSBAD, Calif. (BRAIN) — Haro Bikes has brought on a Southern California branding and advertising agency, The Creative Bar, for a complete rebrand of their mountain bike line. The Creative Bar has worked on rebrands with other action sport clients including Intense Cycles, VEE Tire Co., and KTM. ...

    Posted February 19, 2015 in North America

  2. BRAIN to canvass Atlanta market by bike

    ASI director of marketing Kaitlyn Phillips with one of the Fuji bikes provided for the Dealer Tour riders

    the mid-40s to the mid-70s.   The Dealer Tour will visit shops along the Atlanta BeltLine ...

    Posted March 2, 2015 in North America

  3. Rapha and Bradley Wiggins team up on clothing line and sponsorship

    LONDON (BRAIN) — Former Tour de France winner Sir Bradley Wiggins will work with the Rapha clothing brand on a new line of clothes following Wiggins' departure from Team Sky this spring. Wiggins plans to race with Sky through this year's Paris-Roubaix, ...

    Posted February 16, 2015 in International

  4. SRAM takes ‘wait and see’ stance on currency swings, Day says

    confirm, however, that the system will be wireless using Bluetooth technology to shift, and it could ...

    Posted March 19, 2015 in International

  5. BRAIN Dealer Tour, day 1: A peach of a day in rainy Atlanta

    Bicycle South features a vintage Finish Line service menu. ...

    Posted March 3, 2015 in Retail News

  6. SpeedRelease: a new twist on fast wheel security

    the technology to OEs to manufacture their own hubs, but absent that will sell to the aftermarket. “The ...

    Posted March 20, 2015 in International

  7. NAHBS slugs one in Louisville

    Heyyyy Bata Bata Bata.

    to keep his building craft sharp Sutphin showed a lugged bike built to use current technology ...

    Posted March 9, 2015 in North America

  8. BRAIN selects Now Bikes for Retail Remodel Project

    Bicycle Retailer and Industry News editors will cover the store transformation from start to finish ...

    Posted February 12, 2015 in Retail News

  9. Regional Sales Managers

    Sigma USA is growing and is looking for brand developing sales professionals with an affinity for technology in the Northwest and Midwest regions of the country. Markets include bicycle, run, fitness, educational, and corporate. Candidates must be tech savvy, yet able to communicate, educate ...

    Posted March 16, 2015

  10. Hans Johnsen, Downeast Bicycle Specialists, and Wilson Bicycle Sales now carrying Vittoria helmets

    finishes and tight profiles. The helmets are now in stock at all three distributors.   ...

    Posted November 21, 2014 in North America