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  1. Purely Custom launches new fit bike technology

    TWIN FALLS, Idaho (BRAIN) — Bike fit tool manufacturer Purely Custom has introduced its latest product, the Fit Bike Pro 1. Designed to simulate true riding conditions, the Fit Bike Pro 1 features a load control transmission that uses Purely Custom’s Powerbahn technology. Powerbahn ...

    Posted March 5, 2015 in Product/Tech

  2. Vancouver Dealer Tour: Turning obsessions into careers

    Reckless owner Paul Dragan.

    by Cannondale, Sugoi, Finish Line, PeopleForBikes and Interbike. Our rides are being led by staff from Hub, ...

    Posted June 4, 2015 in Retail News

  3. Vancouver's North Shore still thumping with MTB energy

    Sasha Tomchenko, Cove's general manager.

    into the bike market about seven years ago, first with its own MEC-branded line. Now all the MEC stores also ...

    Posted June 3, 2015 in Retail News

  4. Trek, Scott, Wilier, Cannondale and Ridley unveil new road bikes

    Front view of the new Madone.

    this fall. Wilier's GTR SL The Wilier uses aerodynamic technology first use ...

    Posted June 30, 2015 in Product/Tech

  5. Wahoo unveils more affordable smart trainer with KICKR Snap

    with Wahoo's line of sensors and accessories, like the TICKR X tracker, to record heart rate and cadence. ...

    Posted June 30, 2015 in New Products

  6. Northwave uses eVent stretchable fabric in new winter jacket

    Pixel reflective inserts for greater visibility. This technology allows reflective elements ...

    Posted June 18, 2015 in New Products

  7. Easton offers aluminum mountain bike rims separately, in three widths

    have a brushed black anodized finish and a depth of 20mm. The rims all will retail for $99.99. ...

    Posted April 21, 2015 in New Products

  8. Stages Cycling revamps website, launches new rider and dealer programs

    BOULDER, Colo. (BRAIN) — Stages Cycling has revamped its website — — with a focus on highlighting Stages Power technology, athletes riding Stages Power, and two new benefit programs for riders and dealers: the company’s 8 Weeks to Win training plans ...

    Posted June 25, 2015 in North America

  9. Ridley to show updated Fenix road bike and new all-road model at PressCamp

    The Fenix SL in action at the 2015 Paris-Roubaix.

    of road speed and 'cross ruggedness." Ridley also will present its 2016 line of cyclocross bikes at PressCamp. The line includes the X-Night, X-Night SL and the X-Ride.  ...

    Posted June 22, 2015 in New Products

  10. CGI names John Bradley editor-in-chief of Velo

    Bradley is a former senior editor for Wired and Outside magazines.

    and oversaw the consumer technology and product reviews team for both the magazine and . At  ...

    Posted June 24, 2015 in Industry News