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  1. New carbon models celebrate 25th anniversary of GT Zaskar hardtail

    The GT Zaskar Carbon Elite.

    hard-charging, fun-riding heritage." The four models within the new GT Zaskar line are: Zaskar Carbon LTD – The top of the line Zaskar features F.O.C. Carbon frame, RockShox PIKE fork, SRAM X1 11-spd ...

    Posted July 16, 2015 in New Products

  2. Giro announces MIPS version of Synthe road helmet

    association with MIPS Technologies, we continue to pursue new ideas that can give riders what ...

    Posted July 6, 2015 in New Products

  3. BRAIN Dealer Tour goes international

    area and the North Shore. Joined by sponsor representatives from Cannondale, Sugoi, Finish Line ...

    Posted June 2, 2015 in Retail News

  4. Brooklyn Bicycle Co. adds its first fixie model

    BROOKLYN, N.Y. (BRAIN) — Brooklyn Bicycle Co. has released its first fixie model, called the Wythe, bringing its bike product line to 10 distinct models. The Wythe model features a 4130 chromoly frame and fork, sealed-bearing high-flange hubs, puncture-resistant tires ...

    Posted July 13, 2015 in New Products

  5. Shimano announces 18 new shoe models

    The new XM9 Cross Mountain shoe.

    The new TR9 is Shimano's top of the line triathlon shoe, available in the company's trademark ...

    Posted July 15, 2015 in Product/Tech

  6. Fred Clements: Survey shows rising dealer metrics in a flat market

    retailers respond to customer use of technology? Ninety-eight percent of the retailers took a positive ...

    Posted July 17, 2015 in Retail News

  7. Purely Custom launches new fit bike technology

    TWIN FALLS, Idaho (BRAIN) — Bike fit tool manufacturer Purely Custom has introduced its latest product, the Fit Bike Pro 1. Designed to simulate true riding conditions, the Fit Bike Pro 1 features a load control transmission that uses Purely Custom’s Powerbahn technology. Powerbahn ...

    Posted March 5, 2015 in Product/Tech

  8. Bulls Bikes USA launching ambassador program

    SAUSALITO, Calif. (BRAIN) — Consumer-direct brand Bulls Bikes USA will launch a U.S. ambassador program for the 2015/2016 calendar year. The German-born brand opened for business in the U.S. in April with a line of 14 mountain bike models and five road bikes. Bulls is selecting ambassadors ...

    Posted July 14, 2015 in North America

  9. POC appoints Adam Bookwalter as North American bike sales manager

    lines." Bookwalter was most recently North American sales and marketing manager for Selle Royal USA, ...

    Posted July 13, 2015 in North America

  10. July 15, 2015

    in involved with Specialized, where he helped develop the Body Geometry product line and the company's ...

    Posted July 15, 2015