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  1. Ass Savers introduces new mud guard and rear fender

    The Mudder retails for $11.

    GOTHENBURG, Sweden (BRAIN) — Swedish brand Ass Savers has added two new products to its line: a front mud guard for mountain bikes and a quick-mount fender that offers more protection than the company's initial product, a seat-mounted fender. The Fendor Bendor is has been ...

    Posted April 11, 2016 in New Products

  2. Yakima introduces digital training program for dealers

    training platform is hosted by Sparc, a provider of web-based enterprise technologies. ...

    Posted April 6, 2016 in North America

  3. Giant Bicycle hires Chris Baer as account exec for Southern New England

    core values and objectives. Giant is the technological world leader in bicycle manufacturing and has ...

    Posted April 6, 2016 in North America

  4. BLC panel: Delivering the omnichannel experience

    segmentation and building distinct product lines that is geared toward specific channels. Its high-tech ...

    Posted April 15, 2016 in North America

  5. ‘Made in USA’ brands show off a variety of products at Sea Otter

    White Industries’ MR30 crankset.

    bike parts in 1978. Bike hubs is their biggest product line, and if you want to talk about Boost ...

    Posted April 13, 2016 in North America

  6. Durango Dirt Fondo adds gravel road stage

    Plata gravel ride will offer 70-mile and 35-mile routes. Each course will start and finish in downtown Durango where all finishers will enjoy a post-race feed party (MTB) and pre-race coffee and pastries ...

    Posted March 21, 2016 in North America

  7. Q&A: Time to dump your customers? One expert thinks so

    as at REI and Amazon and online suppliers. They use technology and face-to-face connection to move beyond ...

    Posted April 13, 2016 in Retail News

  8. The Pro's Closet sells minority stake for $2.5 million

    TPC plans a national roll-out of its Trade-Up program.

    to complete the technology necessary to support the national program. The Pro's Closet recently moved ...

    Posted March 28, 2016 in Retail News

  9. SRAM expands Guide brake line with Ultimate model

    The new Guide Ultimate set in Arctic Gray.

    finishes. The front brake, with rotor, hose, clamp, adapter and all bolts, weighs a claimed 360 grams. ...

    Posted March 31, 2015 in Product/Tech

  10. Domahidy Designs rebadges as Viral Bikes

    The Viral Skeptic.

    Viral has added a size XL to the line. Viral is now accepting consumer orders for the frame, which ...

    Posted April 6, 2016 in North America