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  1. Running execs talk about breaking down barriers to growth at Bicycle Leadership Conference

    (l-r): Yasso, Wilhelm and Cosentino.

    endurance races and biked unsupported across the country twice, acknowledged that events like the Color Run, the Spartan races and others have had a major impact on taking the sport beyond the elite running athlete ...

    Posted April 16, 2015 in North America

  2. WTB launches new 27.5 tire, the Riddler 2.4

    to its light weight and fast rolling characteristics for a given race that incorporated an XC stage ...

    Posted April 15, 2015 in Product/Tech

  3. Pedal Chic to host women’s events leading to Bikeville Classic Pro

    GREENVILLE, S.C. (BRAIN) — Women’s-specific bike shop Pedal Chic will host a series of events for female riders during the Bikeville Classic Pro Criterium and Team Trial in Greenville, S.C., April 17-19. Pedal Chic will hold a pre-race meet and greet with elite female riders and race day ...

    Posted April 13, 2015 in Retail News

  4. Yeti introduces its newest all-mountain trail bike, the SB6c

    The new SB6c.

    bikes built with SRAM XO1, a Fox 36 fork and Fox Float X rear shock will retail for $7,399 ...

    Posted August 27, 2014 in Product/Tech

  5. Fox electronic suspension uses Shimano tech

    E-Tube wiring system used for its Di2 drivetrains. Fox introduced iCD at the UCI World Cup race in La ...

    Posted May 23, 2012 in New Products

  6. BRAIN dishes on the first day of Sea Otter

    so many ways to look at this event,” she said. “It’s about racing, business, international visitors, ...

    Posted April 16, 2015 in Industry News

  7. Fox sales up 20%, CamelBak up 11%

    for the same period in 2011. The remaining increase in net sales reflects Fox’s increased sales to aftermarket ...

    Posted August 7, 2012

  8. Incycle Bicycles partners with Sho-Air Cyclery to expand into Orange County

    endless amounts of energy and money into supporting racing and events, like the US Cup at Bonelli Park ...

    Posted April 13, 2015 in Retail News

  9. Fred Clements: Innovate, adapt and prepare to 'fail forward'

    an intentional shift and focuses more on fun than racing. In many events, “runners” actually walk and feel ...

    Posted April 22, 2015 in Retail News

  10. Rocky Mountain introduces the Sherpa, a full-suspension 27.5-plus bikepacking bike

    bushwhacking in Idaho, to traversing military trails in the Dolomites, to racing the Colorado Trail, ...

    Posted April 16, 2015 in Product/Tech