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  1. ASI takes customers and reps to China for sales meeting

    PHILADELPHIA (BRAIN) — Advanced Sports International, the parent company of Fuji, SE, Kestrel, Breezer, and Oval Concepts,  is taking more than 100 of its distributors and U.S. sales representatives to China for its 2014 International Sales Meeting beginning Monday. The meeting will take ...

    Posted June 12, 2014 in International

  2. Sport Chalet to be acquired by the owner of EMS and Bob's Stores

    Electra, Diamondback, KHS, Pure Fix and Advance Sports International's Fuji and SE Bikes. The stores ...

    Posted July 2, 2014 in Retail News

  3. Social media explosion over Specialized's Roubaix lawsuit

    purchased the Fuji and Roubaix (and many other) trademarks from the Japanese owners of the Fuji brand when ASI was formed to purchase the company in 1998.  Fuji uses the Roubaix mark worldwide and has since ...

    Posted December 9, 2013 in North America

  4. Endurance House opens fifth store in Georgia

    walking and swimming, including bikes from Fuji, Kestrel, Orbea and others. Endurance House Alpharetta ...

    Posted May 15, 2014 in Retail News

  5. Advanced Sports gives peek at 2014 lineup

    than 110 Fuji, 40 SE, 30 Breezer and 15 Kestrel 2014 models. Dealers or media can schedule ...

    Posted July 16, 2013 in North America

  6. Industry support helps NICA garner matching grant from Dick's

    Challenge Tires Chris King Clif Bar Continental Tires Fuji (ASI) Giant Bicycles Gore ...

    Posted June 18, 2014 in North America

  7. Bike design competition ends; prototypes unveiled

    The San Francisco bike has a cable lock inside the seat tube.

    will have the opportunity to vote online . The winning design will be produced by Fuji Bikes ...

    Posted July 28, 2014 in Product/Tech

  8. BRAIN Dealer Tour: Salt Lake's big families and big shops

    We rode Fuji Sportif road bikes courtesy of tour sponsor ASI. ...

    Posted May 20, 2014 in Retail News

  9. BRAIN Dealer Tour: Internet realism

    BIkeWagon is a thriving e-commerce business with a storefront.

    stocks an array of Fuji, Kona, Devinci, Raleigh and Electra bikes with most located up a stairway looking ...

    Posted May 23, 2014 in Retail News

  10. Derailleur hangers come in threes

    LOUISVILLE, CO (BRAIN) — Wheels Manufacturing is making available its most popular machined derailleur hangers in three-piece packs. The packs, which include hangers that fit Specialized, Trek, Giant, Fuji, KHS, and other bike brands, don't include mounting hardware. ...

    Posted June 5, 2013 in New Products

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