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  1. ASI says Calgary bike shop can use Roubaix name

    the name in both markets. Besides Fuji, ASI owns the Breezer, Kestrel and SE Bikes brands.  ...

    Posted December 9, 2013 in North America

  2. Cafe Roubaix owner says Sinyard called, all is 'fine'

    Fuji Bikes, told BRAIN that it controlled the Roubaix trademark, which it licenses to Specialized. ...

    Posted December 11, 2013 in North America

  3. Sports Chalet reports strong Black Friday and Cyber Monday sales

    including Haro, Electra, Diamondback, KHS, Pure Fix and ASI’s Fuji and SE Bikes. The company’s ...

    Posted December 11, 2013 in Retail News

  4. Sport Chalet teams up with First Bankcard to launch new credit card program

    Diamondback, KHS, Pure Fix and ASI’s Fuji and SE Bikes. The company’s stores also provide bicycle ...

    Posted November 25, 2013 in Retail News

  5. Cafe Roubaix blowup, Serotta saga dominate BRAIN traffic in 2013

    that it was trying to enforce. Instead, Fuji Bikes owner ASI owns the mark and licenses it to Specialized, ...

    Posted December 29, 2013 in Industry News

  6. ASI institutes ‘off-season MAP’ program

    PHILADELPHIA, PA (BRAIN) — For a second consecutive year, Advanced Sports International is offering its dealers a tiered-down “off-season MAP” program on most current-model-year bikes in its Fuji and Kestrel lines, as well as select Breezer models. The first price reduction went into effect Monday, July ...

    Posted July 17, 2013 in North America

  7. Bike Companies Partnering with Campuses

    on campus. Students can also buy Fuji bikes at a discount and receive a free helmet, and lock lights from ...

    Posted October 20, 2008 in North America

  8. BRAIN Dealer Tour, Austin

    , parent company of  Fuji , SE Bikes, Kestrel, Breezer, Terry and Oval Concepts, returns as title sponsor ...

    Posted October 9, 2013

  9. BRAIN Dealer Tour, Salt Lake City

    International , parent company of  Fuji , SE Bikes, Kestrel, Breezer, Terry and Oval Concepts, returns ...

    Posted October 9, 2013

  10. BRAIN Dealer Tour, Miami

    launched in the fall of 2008. Advanced Sports International , parent company of  Fuji , SE Bikes, ...

    Posted October 9, 2013

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