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  1. ASI's Oval Concepts renews wheel technology agreement with TruVelo Design

    The 724 rear wheel has a 2:1 spoke lacing pattern.

    PHILADELPHIA (BRAIN) — ASI's Oval Concepts component brand is renewing its licensing agreement with TruVelo Design for wheel technology. Oval Concepts debuted TruVelo's technology on wheels that were included on 2014 model year bikes from ASI's Fuji and Kestrel ...

    Posted June 26, 2014 in Product/Tech

  2. ASI takes customers and reps to China for sales meeting

    PHILADELPHIA (BRAIN) — Advanced Sports International, the parent company of Fuji, SE, Kestrel, Breezer, and Oval Concepts,  is taking more than 100 of its distributors and U.S. sales representatives to China for its 2014 International Sales Meeting beginning Monday. The meeting will take ...

    Posted June 12, 2014 in International

  3. The 5th Spot

    This past Wednesday in celebration of Bike Month, the Bicycle Coalition of Greater Philadelphia hosted the Fifth Annual Commuter Race. The race was between a bicyclist, a car driver and a transit rider. Surprise, surprise (OK, no surprise ), Fuji president Pat Cunnane won. This is the fourth ...

    Posted May 27, 2009 in North America

  4. Suppliers pay scant attention to tourism, event rides, industry executive says

    company for Fuji, Breezer, Kestrel, SE and Oval components. Cunnane attended last year’s event in Iowa ...

    Posted November 7, 2014 in Industry News

  5. The 5th Spot

    ASI held a contest last Thursday to see who could "pink it out the best" among its employees, celebrating the Fuji-sponsored Geox-TMC team's participation in the Giro d'Italia. From left: Stephanie Genuardi, Kaitlyn Phillips, Evan Barnebey, Jordan Czajka, Alice Kodama ...

    Posted May 20, 2011 in North America

  6. BRAIN Dealer Tour plies Austin’s prime paths

    Dealer Tour riders along the Boardwalk Trail at Lady Bird Lake.

    the Tatas” socks, courtesy of SockGuy. The Fuji bikes also were outfitted with pink ribbon. ...

    Posted October 21, 2014 in Retail News

  7. News Briefs

    will race across the globe in 2012 aboard Fuji Altamira and SST road bikes.   The Altamira ...

    Posted December 23, 2011 in North America

  8. ASI promotes Solinsky to Oval brand manager

    in late 2009. Oval Concepts components are now spec’d on Fuji, Breezer, and Kestrel’s high-end road ...

    Posted September 4, 2012 in North America

  9. ASI institutes ‘off-season MAP’ program

    PHILADELPHIA, PA (BRAIN) — For a second consecutive year, Advanced Sports International is offering its dealers a tiered-down “off-season MAP” program on most current-model-year bikes in its Fuji and Kestrel lines, as well as select Breezer models. The first price reduction went into effect Monday, July ...

    Posted July 17, 2013 in North America

  10. Endurance House opens fifth store in Georgia

    walking and swimming, including bikes from Fuji, Kestrel, Orbea and others. Endurance House Alpharetta ...

    Posted May 15, 2014 in Retail News

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