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  1. Courting China

    in China in 2011. The goal: 30 to 50 percent growth this year. Fuji 2012: 10 Fuji-owned concept ...

    Posted May 7, 2012 in International

  2. ASI says Calgary bike shop can use Roubaix name

    the name in both markets. Besides Fuji, ASI owns the Breezer, Kestrel and SE Bikes brands.  ...

    Posted December 9, 2013 in North America

  3. Cafe Roubaix owner says Sinyard called, all is 'fine'

    Fuji Bikes, told BRAIN that it controlled the Roubaix trademark, which it licenses to Specialized. ...

    Posted December 11, 2013 in North America

  4. Sports Chalet reports strong Black Friday and Cyber Monday sales

    including Haro, Electra, Diamondback, KHS, Pure Fix and ASI’s Fuji and SE Bikes. The company’s ...

    Posted December 11, 2013 in Retail News

  5. Hutchinson implements grassroots strategy, focuses on IBDs to strengthen U.S. sales

    at Advanced Sports International, which owns Fuji, Kestrel and other brands, Hough said that while Hutchinson ...

    Posted March 6, 2014 in International

  6. Sport Chalet teams up with First Bankcard to launch new credit card program

    Diamondback, KHS, Pure Fix and ASI’s Fuji and SE Bikes. The company’s stores also provide bicycle ...

    Posted November 25, 2013 in Retail News

  7. Sport Chalet bucks soft holiday sales to post Q3 profit

    Advance Sports International’s Fuji  and SE Bikes. The company’s stores also provide bicycle service ...

    Posted February 3, 2014 in Retail News

  8. Advanced Sports Adds Two Sales Reps

    territory manager for Trek Bicycles. Mantle will be responsible for all Fuji, SE, Kestrel, and Breezer ...

    Posted February 23, 2009 in North America

  9. BRAIN selects cities for 2014 Dealer Tours

    of Fuji, SE Bikes, Kestrel, Breezer, Terry and Oval Concepts, returns as title sponsor of the BRAIN Dealer ...

    Posted October 3, 2013 in Retail News

  10. Cafe Roubaix blowup, Serotta saga dominate BRAIN traffic in 2013

    that it was trying to enforce. Instead, Fuji Bikes owner ASI owns the mark and licenses it to Specialized, ...

    Posted December 29, 2013 in Industry News