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  1. Powersports brand Maxima jumps into the bike lube game

    label basis for some brands. This will be the first time it marketed products for bicycles under its own ...

    Posted July 8, 2014 in Product/Tech

  2. Mavic develops anniversary bikes with custom builders

    will benefit World Bicycle Relief. The Seven will also be auctioned this fall through The Pros Closet, ...

    Posted July 11, 2014 in North America

  3. New BRAIN issue features in-depth look at bike pricing

    pricing, inspired by the reduced pricing promotion announced by Giant USA last month. BRAIN editor Lynette Carpiet spoke with Giant executive director of sales John "JT" Thompson, Accell North ...

    Posted April 15, 2014 in Retail News

  4. Fred Clements: Recalls call for retailer action

    to protect the public from defective products. As part of the NBDA’s Bicycle Mechanics Certification ...

    Posted July 9, 2014 in Opinion/Analysis

  5. Continental expands Chinese-made tire options

    The Mountain King Performance is part of the new China-made line.

    line to their portfolio and offers a new benchmark for all Asian-produced bicycle-tires. The result ...

    Posted July 8, 2014 in Product/Tech

  6. Giant USA targets sub-$500 bike consumers with new campaign

    and get more new consumers into our retailers' stores." The price drop will apply to Giant ...

    Posted March 19, 2014 in North America

  7. Levi's opens bike commuter hubs this summer

    Alternatives (Brooklyn), Los Angeles County Bicycle Coalition and CicLAvia (Los Angeles) to conduct workshops. ...

    Posted July 9, 2014 in North America

  8. Bicycle Warehouse Partners with Giant

    Elysa Walk, general manager of Giant Bicycle USA, Debbe Simmons, owner, Tony Lo, chief executive officer ...

    Posted July 16, 2009 in Retail News

  9. Amanda Schaper joins Liv/giant

    NEWBURY PARK, Calif. (BRAIN) — Liv/giant has hired Amanda Schaper as its global product marketing specialist. Schaper will work with Liv/giant's global marketing and product development teams on product strategies, positioning, messaging and launch plans for Liv/giant bikes and gear. ...

    Posted March 18, 2014 in North America

  10. Onex sells Gates to Blackstone for $5.4B

    industrial and auto belt supplier that also operates the Gates CarbonDrive bicycle belt transmission brand.  ...

    Posted July 3, 2014 in North America

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