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  1. How bad sponsorships hurt good business

    sponsored away their best customers. Many of these customers are very good athletes but they aren't ...

    Posted November 16, 2012 in Opinion/Analysis

  2. Sale of Easton cycling is latest big change at BRG Sports

    That cash allowed Easton-Bell Sports to pay off several loans that triggered the SEC rule requiring the public disclosure. With the completion of the sale, the company changed its name to BRG Sports ...

    Posted April 23, 2014 in North America

  3. Former Shimano exec Johnson joins Wren Sports

    Russ Johnson, VP, Wren Sports

    products for Cannondale through his development and sourcing work for Bell Sports brands Blackburn, Rhode ...

    Posted August 26, 2014 in North America

  4. Feedback Sports launches new market segment

     “Youth is the foundation of cycling, and keeping a bicycle in good working condition is key to the experience,” said Doug Hudson, founder and president of Feedback Sports. “We have seen a trend in children ...

    Posted March 31, 2014 in New Products

  5. Amer Sports to open branded store in Finland

    HELSINKI, Finland (BRAIN) — Mavic parent Amer Sports is set to open a store at its Helsinki headquarters building on Friday, selling a broad selection of sports and lifestyle products from its portfolio of brands. "We want to offer consumers, sports people and athletes ...

    Posted August 25, 2014 in International

  6. Trident Sports to distribute Deity Components in Canada

    of the Trident Sports bike division. “We are very excited to grow the Deity brand and show everyone what they are all about.”  Trident Sports is also the exclusive Canadian distributor for such brands ...

    Posted August 25, 2014 in North America

  7. Easton-Bell Sports sales down 6% in 2013

    VAN NUYS, Calif. (BRAIN) — Easton-Bell Sports sales were down nearly 6 percent last year, as the dynamic company wrestled with market changes across its categories. Sales in Easton-Bell Sports' action sports division, which includes cycling and snow sports, fell $20.2 million, or 5.8 percent, ...

    Posted April 1, 2014 in North America

  8. BRG Sports promotes Dan Arment to executive vice president

    on the BRG Sports Board of Directors and will continue to serve as president of Riddell Sports. “Dan ...

    Posted August 22, 2014 in North America

  9. Felt beefs up staff, hires Specialized executive

    in sports management and a degree in business administration. Besides his role at the House of Sillage, a luxury goods retailer, Hodge had been controller at Manhattan Equity Group and Ruby’s Diner, a popular ...

    Posted August 29, 2014 in North America

  10. Intense hires reps NorCal Sports Group

    closely on Intense's announcement that  Axis Sports Group would take over management of the Southwest market . NorCal Sports Group reps brands including BRG Sports, Easton, Cervélo, Focus, Gu ...

    Posted August 12, 2014 in North America

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