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  1. Trek’s John Burke authors second book

    and Barnes & Noble. It’s the second book by Burke, who released his first book on his father’s life in 2012. Burke draws on more than three decades of business experience to offer a “no-nonsense approach ...

    Posted June 15, 2016 in North America

  2. February BRAIN features 50 influential women, John Burke interview and more

    surprising Russian sales by European journalist Jo Beckendorf.) Burke also tells Sani that existing ...

    Posted January 27, 2014 in Retail News

  3. Trek’s John Burke authors book

    to the life and lessons of the company’s founder and John’s father, Richard Burke, who started the bike company in a red barn in Waterloo, Wisconsin. John writes about the history of Trek and his father’s ...

    Posted November 13, 2012 in New Products

  4. Trek’s John Burke Testifies in Congress

    million bikes worldwide and employing more than 1,100 people nationwide, he pointed out. Burke also ...

    Posted March 31, 2011 in North America

  5. Check this: Burke challenges industry leaders to measure their advocacy support

    Burke speaking at Velo-city Global in Taipei on Monday.

    industry support is a key factor toward increasing bike use. Burke said bike companies are most ...

    Posted March 1, 2016 in International

  6. February 1, 2014

    Issue Highlights:  Profiles of 50 influential women in the bike industry, an interview with Trek president John Burke about Electra acquisition, plus triathlon's Top 50 retailers.  ...

    Posted January 28, 2014

  7. Burkes hit back after governor attacks Trek in TV ad

    MADISON, Wis. (BRAIN) — Former Trek executive Mary Burke, running for governor in her ...

    Posted July 18, 2014 in North America

  8. Trek Founder Dick Burke Dies

    Guy," John said. "It’s hard to believe that it is over. He fought the good fight," John said. For more on the life of Dick Burke, be sure to read the April 1 issue of Bicycle Retailer ...

    Posted March 11, 2008 in North America

  9. Trek's Burke to deliver Interbike keynote

    by Bikes Belong and the NBDA. Interbike said Burke plans to "address a clear plan to get the U.S. ...

    Posted August 13, 2012 in North America

  10. Mary Burke launches gubernatorial campaign in Wisconsin

    that featured the bike company her father founded in a Waterloo, Wisconsin, barn. Burke, a former state ...

    Posted October 7, 2013 in North America