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  1. Trek Streamlines Fisher Collection

    particularly in the hot 29er category. Burke, Trek’s president, said retailers began clamoring last fall ...

    Posted June 16, 2010 in North America

  2. Ritchey introduces MAP policy

    as a high-end supplier,” said COO John Frechette. “Tom Ritchey spent 40 years building his company with the help ...

    Posted October 27, 2014 in Industry News

  3. Interbike gallery: White guys, keynote speakers and more

    Trek CEO John Burke kicked off the show, rallying the industry to "get engaged" to help reach ...

    Posted September 19, 2012 in North America

  4. Former Rep. Jim Oberstar remembered as cycling's friend on Capitol Hill

    At an event in 2009, Trek president John Burke called Oberstar the "father of the modern-day bike ...

    Posted May 4, 2014 in North America

  5. Trek Unveils Advocacy Program

    for a minimum of $1 million over the next three years. Burke charged all U.S dealers with helping Trek ...

    Posted October 16, 2007 in North America

  6. Industry veteran Pete Mole dies at 88

    Huffy History & Museum. He retired from John T. Bill Co. in 1987, but was lured back ...

    Posted September 26, 2014 in North America

  7. Dealer Tour: Skyrocketing property, lease values a hurdle in Austin

    Our Day 3 route took us on the Lance Armstrong Bikeway.

    still relatively affordable to open a business amid the city’s skyrocketing property values. Owners John ...

    Posted October 23, 2014 in Retail News

  8. Squirt manufacturer settles claim against former distributor

    BOULDER, Colo. (BRAIN) — Bikinvention 2 CC, the South African maker of Squirt wax chain lube, says it has settled the case it brought against its former U.S. distributor . The company had filed suit in U.S. District Court for the District of Colorado against John Tucker, and his ...

    Posted September 29, 2014 in North America

  9. BRAIN Dealer Tour plies Austin’s prime paths

    Dealer Tour riders along the Boardwalk Trail at Lady Bird Lake.

    Rocket Electrics’ Nicole Zinn, owner, and John Dawson, general manager, opened the first e-bike only ...

    Posted October 21, 2014 in Retail News

  10. Dealer Tour: Austin retailers seek niches in increasingly saturated market

    The Dealer Tour group rode through downtown and university neighborhoods on Day 2.

    Bryce Holt and John Chisholm started Clown Dog Bikes in 2000. Neither of them had any previous bike shop ...

    Posted October 22, 2014 in Retail News

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