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  1. Retailer Training Helps in Slowing Economy

    the year. John McCracken of Madera Bike Shop in Madera, California sent his sales training staff GEAR ...

    Posted February 11, 2008 in Retail News

  2. Burke Challenge: Give to Advocacy

    SAN DIEGO, CA (BRAIN)—John Burke believes the industry can increase the number of trips taken by bike in the United States from less than 1 percent of trips to 5 percent of trips. But it’s not going to happen on its own. “I believe it can happen in the U.S. if we go city by city,” Burke, ...

    Posted January 22, 2008 in North America

  3. Tomac Launches U.S. Dealer Program

    of racing legend John Tomac and was relaunched in 2006 by former Manitou brand manager Joel Smith. The focus ...

    Posted January 17, 2008 in North America

  4. Russian Tire Group Acquires Vredestein

    of the top 10 globally. —John Crenshaw ...

    Posted July 9, 2008 in North America

  5. Joe Breeze Chats on Finley Scott's Life

    pioneer John Finley Scott, who was murdered at age 72 last year. BRAIN: How did you first get to know Scott? Breeze: I first met John Finley Scott at the Davis Double Century in 1975. Otis Guy and I, ...

    Posted December 13, 2007 in North America

  6. Mountain Bike Pioneer Leaves Imprint

    because he saw it in his own bike, in his own roots. I think John contributed a lot behind the scenes ...

    Posted January 4, 2008 in North America

  7. First Ever Chamois Awards Tonight

    Danielson, Niki Gudex and John Wilcockson. “Some of the Chamois Awards will be for pure enjoyment,” ...

    Posted December 17, 2007 in North America

  8. Burke Challenges Industry to Support IMBA

    PARK CITY, UTAH (BRAIN)—John Burke, president of Trek Bicycle Corporation, challenged the bike industry to pledge $10 to IMBA for every full-suspension mountain bike sold in the U.S., during his keynote address Thursday at the IMBA World Summit in Park City, Utah. Trek began ...

    Posted June 19, 2008 in North America

  9. Industry Urged to Attend Obama Fundraiser

    Bicycle Relief. Trek’s John Burke, Specialized’s Mike Sinyard, Cannondale Sports Group’s Jeff Frehner, ...

    Posted June 10, 2008 in North America

  10. Launches Cycling Site

    by off-price retailers for years," said John Thomas, manager of the Bike Merchandise Division ...

    Posted June 3, 2008 in North America