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  1. Easton-Bell Sports is now officially BRG Sports

    of BRAIN, Lee said BRG is an acronym for Bell, Riddell and Giro. Easton cycling and Blackburn are not part of the name; Lee explained that, "There’s a limit to how many initials we can put in the name.”  ...

    Posted April 17, 2014 in North America

  2. Endurance House opens fifth store in Georgia

    and gear,” said Lee Karp. “As our name implies, we want everyone in the community to see us as the place ...

    Posted May 15, 2014 in Retail News

  3. BRG Sports promotes Dan Arment to executive vice president

    executive chairman and CEO Terry Lee. “His expertise with the consumer channel, proven track record, ...

    Posted August 22, 2014 in North America

  4. Sale of Easton cycling is latest big change at BRG Sports

    its former siblings, Lee said. "Aside from being a smaller business, wheels are very ...

    Posted April 23, 2014 in North America

  5. Rack factory Bor Yueh badly damaged in Vietnam riots

    The factory is shut down for now.

    AUBURN, Wash. (BRAIN) — Last week’s riots near Ho Chi Minh City, Vietnam, so badly damaged Bor Yueh International, which manufactures bike racks for Tubus and RackTime, that it is shut down for now, said Ortlieb USA president Jeff Scully. Ortlieb imports and distributes both Tubas ...

    Posted May 19, 2014 in International

  6. BRG sells Easton cycling business to Race Face owner

    Face in 2011 , retaining his Easton-Bell position.  BRAIN plans to speak to Lee later Monday. ...

    Posted April 21, 2014 in North America

  7. Interbike releases first wave of nominees for Gala awards

    Smith Forefront Helmet  Troy Lee Designs A1 Helmet  Road/'Cross Bike of the Year: ...

    Posted July 16, 2014 in North America

  8. Shebeest hires Nichols to head up sales

    resurgence back in the marketplace.” Shebeest is headquartered in Vista, California, where Lee ...

    Posted May 22, 2013 in North America

  9. Intense hires Clark, Johnson as outside reps

    adds Intense his roster of brands that includes Troy Lee Designs, Alpinestars and Dragon eyewear. ...

    Posted January 27, 2014 in North America

  10. Cycling sales down at Easton-Bell Sports

    with investors Tuesday, Lee promised strategic changes for Easton cycling in 2014. Easton sells components and wheels. Lee said the outlook was good for Easton-Bell Sports' other cycling brands: Bell, ...

    Posted November 5, 2013 in North America

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