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  1. New brand, Atomik Carbon, rolls out mountain bike rims and handlebars

    Atomik rims are available with decals in various colors.

    events and Lee has hit the road in a van, visiting bike shops across the Southeast. The company has ...

    Posted October 9, 2014 in North America

  2. POC adds cycling reps, hires Channel IQ to enforce MAP

    Pa., Upstate N.Y. Dennis Lee (Dennis Lee & Co.): Fla. key accounts David McGinty (Dennis Lee & Co.): Southern Fla. David Reilly (Dennis Lee & Co.): Northern Fla. Greg Talbert ...

    Posted August 5, 2014 in North America

  3. Bult helmets buffs up BRG’s portfolio

    Bult action-cam helmet at Interbike 2013

    their helmet to hold a camera. “The camera helmet is very interesting to us,” Lee said, noting that the technology was a key factor in deciding to buy the company. Lee also said what BRG found attractive about ...

    Posted May 13, 2014 in North America

  4. KMC Chain to title sponsor Providence Cyclo-cross Festival

    in the States," said Bentley Lee of KMC Chains. "We look forward to the 2014 KMC Cyclo-cross Festival." ...

    Posted August 11, 2014 in North America

  5. Easton-Bell Sports is now officially BRG Sports

    of BRAIN, Lee said BRG is an acronym for Bell, Riddell and Giro. Easton cycling and Blackburn are not part of the name; Lee explained that, "There’s a limit to how many initials we can put in the name.”  ...

    Posted April 17, 2014 in North America

  6. Endurance House opens fifth store in Georgia

    and gear,” said Lee Karp. “As our name implies, we want everyone in the community to see us as the place ...

    Posted May 15, 2014 in Retail News

  7. Sale of Easton cycling is latest big change at BRG Sports

    its former siblings, Lee said. "Aside from being a smaller business, wheels are very ...

    Posted April 23, 2014 in North America

  8. BRG Sports promotes Dan Arment to executive vice president

    executive chairman and CEO Terry Lee. “His expertise with the consumer channel, proven track record, ...

    Posted August 22, 2014 in North America

  9. Rack factory Bor Yueh badly damaged in Vietnam riots

    The factory is shut down for now.

    AUBURN, Wash. (BRAIN) — Last week’s riots near Ho Chi Minh City, Vietnam, so badly damaged Bor Yueh International, which manufactures bike racks for Tubus and RackTime, that it is shut down for now, said Ortlieb USA president Jeff Scully. Ortlieb imports and distributes both Tubas ...

    Posted May 19, 2014 in International

  10. Shebeest hires Nichols to head up sales

    resurgence back in the marketplace.” Shebeest is headquartered in Vista, California, where Lee ...

    Posted May 22, 2013 in North America

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