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  1. Shebeest hires Nichols to head up sales

    resurgence back in the marketplace.” Shebeest is headquartered in Vista, California, where Lee ...

    Posted May 22, 2013 in North America

  2. BRG sells Easton cycling business to Race Face owner

    Face in 2011 , retaining his Easton-Bell position.  BRAIN plans to speak to Lee later Monday. ...

    Posted April 21, 2014 in North America

  3. March 1, 2013

    Issue Highlights:  BRAIN Dealer Tour: San Francisco Bay Area BPSA Report: Hybrid sales a bright spot Bike brands step up to support ProTour teams Terry Lee rejoins Easton-Bell Greg LeMond returns to bike industry Interbike e-Bike event charges up industry ...

    Posted March 15, 2013

  4. Cycling sales down at Easton-Bell Sports

    with investors Tuesday, Lee promised strategic changes for Easton cycling in 2014. Easton sells components and wheels. Lee said the outlook was good for Easton-Bell Sports' other cycling brands: Bell, ...

    Posted November 5, 2013 in North America

  5. Intense hires Clark, Johnson as outside reps

    adds Intense his roster of brands that includes Troy Lee Designs, Alpinestars and Dragon eyewear. ...

    Posted January 27, 2014 in North America

  6. Interbike releases first wave of nominees for Gala awards

    Smith Forefront Helmet  Troy Lee Designs A1 Helmet  Road/'Cross Bike of the Year: ...

    Posted July 16, 2014 in North America

  7. Updated: Big changes at Easton-Bell Sports

    to its management team Wednesday as Terry Lee — whose history with Bell Sports dates to 1984 — steps back into the CEO role. Lee replaces Paul Harrington, who resigned. Donna Flood, who was EBS' chief operating ...

    Posted February 13, 2013 in Industry News

  8. Former world mountain bike champion Leigh Donovan launches skills clinic business

    ORANGE, Calif. (BRAIN) — With the goal of getting more women on bikes, Leigh Donovan has announced partnerships with Liv/Giant, SRAM, RockShox, Troy Lee Designs, CamelBak and KINDbar to launch her bike skills clinic business, ichoosebikes.com . A former world mountain bike ...

    Posted February 28, 2014 in North America

  9. BeSpoked: The UK Handmade Bicycle Show

    Start: April 11, 2014 End: April 13, 2014 Location: Lee Valley Velodrome, London, United Kingdom www.bespoked.cc Bespoked is a U.K.-based public event promoting the international talents ...

    Posted December 2, 2013

  10. From the mag: Easton-Bell on the rebound

    May 15, 2013 BRAIN

    Lee appears to relish the challenge of remaking the company and says morale is on the upswing. As a former Wilson Sporting Goods executive, Lee can trace his involvement with Bell and its bicycle helmets ...

    Posted May 21, 2013 in Industry News

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