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  1. CST says it will enforce MAP on bike products

    SUWANEE, Ga. (BRAIN) — Tire maker CST is implementing a minimum advertised price (MAP) policy for all of its bicycle products effective Nov. 1. Any CST product must be advertised at a price that meets or exceeds the product’s MAP for that product. The policy applies to all forms of media ...

    Posted October 29, 2014 in Industry News

  2. Giro promotes two, adds one in marketing department

    social media, go-to-market assets and advertising planning. ...

    Posted November 3, 2014 in North America

  3. Backbone Media takes on PR for The Feed

    or ride but when you look in the pantry there are no energy bars left," said Backbone Media PR ...

    Posted April 25, 2014 in North America

  4. Lifeboat Events Bike PressCamp-Winter

    media outlets. It’s simple, select the space and personnel package that fits your launch plans and show ...

    Posted October 6, 2014

  5. Bicycling Magazine makes AdWeek's Hot List

    NEW YORK (BRAIN) — Bicycling Magazine is a finalist in AdWeek's Hot List in the category, "Hottest Sports/Outdoor Magazine." ...

    Posted October 20, 2014 in North America

  6. Ritte signs with Echos for PR support

    to people and media that we admire." In addition Canon noted, "As our company grows, it's ...

    Posted September 25, 2014 in North America

  7. Top e-bike brands sign up for New Jersey media event

    to be an interesting and exciting media storyline, we are happy to bring products from the bike and outdoor industry ...

    Posted April 16, 2014 in North America

  8. Maxxis to enact MAP policy on Nov. 1

    SUWANEE, Ga. (BRAIN) — Maxxis has implemented a minimum advertised price policy for all of its bicycle products. The policy will go into effect Nov. 1 and applies to all forms of media advertising, including TV, radio, magazine, catalog, direct mail and online sales. The policy also forbids ...

    Posted October 22, 2014 in North America

  9. Lava Magazine publishes Kona counts

    KONA, Hawaii (BRAIN) — Which brands came out on top at the most recent Ironman World Championship in Kona? Lava Magazine once again tallied the bikes and components used by more than 2,000 athletes competing in this year’s event, held on Saturd ...

    Posted October 14, 2014 in North America

  10. Interbike, OR sign brands for Women’s Story media event

    media audience. That’s the value this event provides.” The Women’s Story will take place June 10-12 ...

    Posted March 28, 2014 in North America

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