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  1. Backbone Media takes on PR for The Feed

    or ride but when you look in the pantry there are no energy bars left," said Backbone Media PR ...

    Posted April 25, 2014 in North America

  2. New book tells how Rebecca Rusch became the Queen of Pain

    with a color photo section. Retail is $18.95. Media, marketing, and sales contact: Dave Trendler, ...

    Posted October 8, 2014 in New Products

  3. CIBRA Leadership Summit 2014

    inventory management, social media, staff coaching and mentorship, store metrics and performance, ...

    Posted October 2, 2014

  4. J&B to donate 10% of October's pink-product profits to breast cancer foundation

    Just some of J&B's pink items.

    MIAMI (BRAIN) — This month J&B Importers is donating 10 percent of the profits from sales of every pink product in its catalog to the Breast Cancer Research Foundation. "We are happy to help out any way we can," said J&B's social media coordinator Michael ...

    Posted October 7, 2014 in North America

  5. SIA Snow Show On-Snow Demo/Ski-Ride Fest

    helmets and accessories for buyers and media to compare side-by-side. Getting out on the snow is something ...

    Posted October 6, 2014

  6. Left behind, a mystery bike tool's purpose is finally discovered

    some photos and posted them on its Facebook page the next day, asking its social media followers ...

    Posted October 22, 2014 in North America

  7. Top e-bike brands sign up for New Jersey media event

    to be an interesting and exciting media storyline, we are happy to bring products from the bike and outdoor industry ...

    Posted April 16, 2014 in North America

  8. Retailer institutes customer code of conduct for buying shop kits

    After Garrigus aired his displeasure with the rider on social media, critics came out saying ...

    Posted October 10, 2014 in Retail News

  9. Crankbrothers hires global marketing manager

    Kellen Trachy

    for media relations. Trachy comes from Fox Head, where he was global marketing manager and focused ...

    Posted October 8, 2014 in North America

  10. GPS watch maker Bia hires OutsidePR

    Bia Sport product in both consumer and trade media outreach, and also focus heavily on the online ...

    Posted October 7, 2014 in North America