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  1. POC ramps up and moves US offices following acquisition

    The Tectal is new for 2016.

    the hiring of a marketing director, David DeMartini. DeMartini joins POC from Backbone Media, where he managed media programs for numerous active lifestyle brands, including POC. In addition to DeMartini, POC ...

    Posted March 23, 2016 in International

  2. SRAM launches 1-by-12 Eagle mountain drivetrains, with 50-tooth large cog

    and location of most of the cassette cogs, according to Duncan Riffle, MTB public relations and media ...

    Posted March 24, 2016 in Product/Tech

  3. Guest Opinion: Who will be the winners in a consolidating bike market?

    A Guest Opinion by Steve Maxwell and Felix Magowan The bicycle media has been abuzz lately with news of ongoing mergers and acquisitions around the industry. It seems every few days we read of one company buying another competitor – down the street, or on the other side ...

    Posted March 30, 2016 in Opinion/Analysis

  4. Interbike debuts new website

    details and a section for media resources. ...

    Posted March 2, 2016 in North America

  5. Mountain Bike Hall of Fame opens nominations for 2016 inductees

    website, social media and through email blasts, and will christen the new inductees at an induction ...

    Posted March 14, 2016 in North America

  6. Pinkbike and NICA announce 'media partnership'

    membership regarding media consumption, Pinkbike ranks at or near the top of sites visited, and we look ...

    Posted July 23, 2015 in North America

  7. NAHBS heads to Salt Lake City next year

    attendees, hundreds more media, volunteers, VIPs and an impressive 179 exhibitors.  “I’m very pleased ...

    Posted March 2, 2016 in North America

  8. Adrian Montgomery joins Backcountry.com

    subsidiary of Liberty Media Corporation, which is part of the Liberty Interactive Group (traded on Nasdaq ...

    Posted June 27, 2013 in North America

  9. Joy Ride ambassadors meet, tour Bell, set to launch MTB riding groups

    A group of Bell's Joy Ride ambassadors during a Friday ride in Santa Cruz

    with social media and Eventbrite accounts to organize rides and invite women, and to promote the rides online. ...

    Posted March 7, 2016 in North America

  10. Jeff Wilbur leaves CatEye America

    with so many inspiring people in the industry — editors, media reps, athletes, agencies, distributors, ...

    Posted February 23, 2016 in North America

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