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  1. Pivot to sponsor Dirt Rag Dirt Fest, Bicycle Times launches Adventure Fest

    PITTSBURGH, Pa. (BRAIN) — Rotating Mass Media, the publisher of Dirt Rag and Bicycle Times magazines, has announced a new presenting sponsor for its Dirt Fest mountain bike event. It also announced a new road bike event, the Bicycle Times Adventure Fest, planned for October this year ...

    Posted January 21, 2015 in North America

  2. Retailers invited to Charged Up media event

    Charged Up will bring together non-sports media — with writers from Wired, Esquire, Mashable, Vogue among ...

    Posted May 9, 2014 in Retail News

  3. IBD Summit filled and sold out

    looking at more than 225 people attending the event including sponsors, retailers, media, etc. – more than ...

    Posted January 14, 2015 in North America

  4. Tapping new markets, growing participation key challenges for multisport industry

    Interbike managing director Pat Hus was a panelist discussing trends and horizons in triathlon Monday morning. Photo Gary Newkirk.

    Seymour, senior vice president of media and events for Life Time. "But by making it easy for first ...

    Posted January 27, 2015 in North America

  5. Ridley and KHS show new bikes at Winter PressCamp

    WESTLAKE VILLAGE, Calif. (BRAIN) — The second edition of Lifeboat Events’ PressCamp Winter got underway Tuesday as a dozen media members met to discuss new product with 10 companies representing 12 industry brands. Those companies included several first-time exhibitors — such as Canadian rack ...

    Posted January 28, 2015 in North America

  6. January 2015

    a better deal. Part 2 of BRAIN's look at the cycling media, focused on web sites and other electronic ...

    Posted January 5, 2015

  7. Cannondale-Garmin team launch to be streamed live

    Cannondale dealers will be attending the event in person, along with media, athletes and celebrities. ...

    Posted January 5, 2015 in North America

  8. Former web editor Brian Holcombe joins Backbone Media

    Media, which enjoys an unrivaled reputation as a results-oriented, authentic storyteller for marquee active lifestyle brands,” said Holcombe. “Coming from the endemic cycling media, I have long been ...

    Posted May 2, 2014 in North America

  9. Backcountry shutters

    by, a subsidiary of Liberty Media Corporation (Nasdaq: LINTA, LINTB).  ...

    Posted March 25, 2013 in Retail News

  10. Backbone Media takes on PR for The Feed

    or ride but when you look in the pantry there are no energy bars left," said Backbone Media PR ...

    Posted April 25, 2014 in North America