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  1. New Interbike area to welcome first-time European brands

    innovative brands to retailers, distributors, media, etc.," said Pat Hus, the vice president ...

    Posted May 22, 2015 in International

  2. Infinit Nutrition rebranding its wholesale product line and its website

    with a social media push involving Infinit-sponsored pro athletes, along with print advertising and direct ...

    Posted May 21, 2015 in North America

  3. Phony journalist scams companies out of expensive 'review' bikes

    This IF Gravel Royale is one of the missing review bikes.

    SAN CLEMENTE, Calif. (BRAIN) — Bicycling magazine editors and two high-end road bike suppliers are warning the industry to watch out for someone posing as a magazine editor and requesting test bikes. Independent Fabrication ...

    Posted May 4, 2015 in North America

  4. Competitive Cyclist revises Strava promotion with goals and bike giveaways

    and challenges that will be announced via emails and social media and the Competitive Cyclist club section ...

    Posted May 20, 2015 in Retail News

  5. Spencer Haugh joins Vittoria inside sales team

    for the Interbike and other trade shows. Most recently he managed the social media output and customer experience ...

    Posted May 20, 2015 in North America

  6. PressCamp media choose best products

    The Smith Overtake.

    Smith's new road helmet earns the most votes from editors. LAGUNA NIGUEL, Calif. (BRAIN) — Media participants at last month's PressCamp in Utah have chosen Smith's new Overtake road helmet as the best new product introduced at the event. All the editors ...

    Posted July 30, 2014 in Industry News

  7. New BRAIN issue looks at consumer-direct sales, power meter market and more

    LAGUNA HILLS, Calif. (BRAIN) — You didn't have to walk far at the Sea Otter Classic expo earlier this month to find a European bike brand selling consumer direct in the U.S. In the May 1 issue of Bicycle Retailer & I ...

    Posted May 1, 2015 in Retail News

  8. Catalyst adds San Diego, Seattle for BikeLife cities magazine

    BOULDER, Colo. (BRAIN) – Catalyst Communication is now working with 11 cities to distribute its BikeLife Cities magazine. The latest additions are San Diego County, Calif., and Seattle, Wash. The company also has teamed up with Colorado's ...

    Posted April 30, 2015 in North America

  9. Selle Royal releases custom saddles for Bike to Work Week

    to the public via a free-to-enter social media competition; using the hashtags #sUPportProject #BikePassion. ...

    Posted May 15, 2015 in New Products

  10. Backcountry shutters

    by, a subsidiary of Liberty Media Corporation (Nasdaq: LINTA, LINTB).  ...

    Posted March 25, 2013 in Retail News