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  1. Norco Commits More Dollars to Advocacy

    by Norco’s top 50 retailers, as well as members of the media. Norco plans to form an advocacy committee ...

    Posted July 15, 2009 in North America

  2. Lars-Erik Johnson Joins Scott USA

    SUN VALLEY, ID (BRAIN)—Scott USA has added Lars-Erik Johnson to its U.S. bicycle group. He will join the bike marketing department and assist in communications, Web projects and coordinating media samples. Johnson has been with Scott USA for nearly three years as a bike and wintersports dealer ...

    Posted January 11, 2009 in North America

  3. King Liu Completes Tour of China by Bike

    into Wuxi City. King told the media he was excited to be nearing the completion of his goal. Riders faced ...

    Posted June 1, 2009 in North America

  4. Health & Fitness Expo May Join Interbike

    SAN JUAN CAPISTRANO, CA (BRAIN)—Show organizers are researching the possibility of co-locating the Health and Fitness Business Expo (HFB) at the Sands Convention Center during Interbike. HFB’s parent company Nielsen Business Media, which also puts on Interbike, Action Sports Retailer ...

    Posted December 16, 2009 in North America

  5. Clif Bar, Smith Optics Get Best Work Place

    SANTA FE, NM (BRAIN)—Outside magazine unveiled its best places to work in its May issue that hit newsstands yesterday. ...

    Posted April 15, 2008 in North America

  6. The 5th Spot

    · No response 10.4% *Survey conducted by International Communication Research of Media ...

    Posted June 5, 2008 in North America

  7. Felt Hires Former Bike Journalist Mikler

    IRVINE, CA (BRAIN)—Felt Bicycles bolstered its marketing team with the addition of media and communications veteran Kip Mikler. The former editor of VeloNews brings more than a decade’s worth of experience in cycling journalism and communications to Felt. “We’re really excited to bring Kip on board,” said ...

    Posted July 9, 2009 in North America

  8. Lenosky Appearing on Weekend Today

    NEWBURY PARK, CA (BRAIN)—Jeff Lenosky will appear on “Weekend Today” on NBC-TV on Saturday, April 12. Giant Bicycle’s urban freeride marvel is scheduled in the final half-hour of the program, between 8:30 a.m. and 9 p.m. ...

    Posted April 10, 2008 in North America

  9. IMBA Packs it in for Industry Breakfast

    LAS VEGAS, NV (BRAIN)—A standing room only crowd jammed into IMBA’s industry breakfast on Thursday morning at Interbike for an annual update on the mountain bike advocacy group’s efforts. About 200 retailers, corporate sponsors, board members and media packed into Casanova 106 and 107, about ...

    Posted September 24, 2009 in North America

  10. Interbike: BRAIN Publisher's Observations

    The investment in media care is minimal, but it can deliver extraordinary returns over time for exhibitors ...

    Posted September 29, 2009 in Opinion/Analysis