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  1. Mazzante Named Mountain Bike Mag Editor

    NEW YORK, NY (BRAIN)—Lou Mazzante has been named editor of Mountain Bike magazine. Mazzante replaces Jasen Thorpe, who is establishing a media and marketing services agency and will continue as an independent sales representative for Rodale’s cycling titles. Mazzante was previously at Bike Magazine ...

    Posted February 18, 2010 in North America

  2. Giant Introduces Liv/Giant Women's Brand

    These Sprinter vans will be meeting women at key cycling events and appearances at Giant retailers. Social media ...

    Posted August 12, 2011 in North America

  3. H3’s Tri Magazine Not Happening

    VALENCIA, CA (BRAIN)—H3 Publications has decided to sit on the sidelines right now and not publish Tri magazine as they intended to originally do in May. ...

    Posted February 22, 2010 in North America

  4. Bikes Belong Happy with Conventions

    tons -Reported no accidents or injuries Freewheelin was a mainstream media event, with stories ...

    Posted October 15, 2008 in North America

  5. L.A. Sees 29 Percent Spike in Bike Thefts

    LOS ANGELES, CA (BRAIN)—Overall crime might be dropping in Los Angeles, but bicycle thefts aren't—rising 29 percent last year. That has some cyclists taking justice into their own hands. Click on link for full LA Times story. ...

    Posted February 14, 2010 in North America

  6. USA Today Examines E-Bikes in America

    LOS ANGELES, CA (BRAIN)—U.S. electric-bike sales are expected to double to 300,000 per year from 2009 to 2010. Still, only 500,000 electric bikes have sold in the U.S. to date, a fraction of the 120 million sold in China, according to Electric Bike ...

    Posted February 14, 2010 in North America

  7. New Road Line Impressive to Giant Retailers

    of attention since it was previewed at its Global Media Camp in Mallorca, Spain, in mid-June. Giant retailers ...

    Posted August 6, 2011 in North America

  8. The 5th Spot

    Bill Kramer with Nemo Tents demonstrates how to set up the Morpho AR tent during a media camping trip with Scott USA last week. Nemo provided tents for the group of 20 or so editors and the Scott team for the overnight near Sun Valley, Idaho. Instead of poles, the tent uses ...

    Posted June 29, 2009 in North America

  9. Health and Fitness Business Expo

    manufacturers, suppliers, retailers, fitness professionals, media and industry influencers have converged at HFB ...

    Posted October 3, 2008

  10. Felt Adds Two to Staff

    directly with mountain bike media outlets and athletes in various aspects of marketing. Nathan Wright ...

    Posted January 13, 2011 in North America