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  1. MSC Bikes Launches New Web Site

    information than print media alone can provide." Authorized MSC dealers can log-in to the Web site ...

    Posted September 13, 2009 in North America

  2. Electra Hires Local Marketing Agency

    VISTA, CA (BRAIN)—Electra Bicycle Company has selected creative agency Bailey Gardiner to handle its national public relations. San Diego-based Bailey Gardiner will focus on conducting national media relations, extending Electra’s presence online and strengthening dealer relationships ...

    Posted March 16, 2009 in North America

  3. Huffy Relaunches Airborne Online

    are shipped direct to the customer in a clamshell box. Airborne plans to tap heavily into social media ...

    Posted April 21, 2010 in North America

  4. HFB Moving to Vegas in September

    SAN JUAN CAPISTRANO, CA (BRAIN)—Interbike and the Health and Fitness Business Expo (HFB) will converge in Las Vegas in September. Nielsen Business Media, parent company of both trade shows, has decided to co-locate the shows this year. Andy Tompkins, show director of both trade shows, said HFB will be held ...

    Posted February 11, 2010 in North America

  5. Dorel R/L Names Global Marketing Chief

    in advertising, media, sports marketing and PR to support its entire portfolio of brands; the highlight of which ...

    Posted February 11, 2010 in North America

  6. Sherlock Takes Over Australian Trade Site

    MELBOURNE, Australia (BRAIN)—Bicycle Industry News, a trade publishing Web site in Australia, may hit your e-mail box soon. Tom Sherlock is taking over the site effective July 1. ...

    Posted June 29, 2008 in North America

  7. Easton Cycling Targets Market Growth

    and Powersports; Mark Riedy of True Communications for media relations and special projects; and Marc Suarez ...

    Posted November 25, 2009 in North America

  8. Lance Armstrong Featured in NY Times

    NEW YORK, NY (BRAIN)—There are many different facets to Lance Armstrong , and the New York Times tries explaining them in this Sunday feature story. Click on link to read. ...

    Posted June 23, 2008 in North America

  9. ExpoCycle's Retailer Program is Back

    bike retailer market, effective advertising and media planning. A full Retailer Power Program ...

    Posted September 3, 2009 in North America

  10. To Launch at Tour

    VALENCIA, CA (BRAIN)—Hi-Torque Publications will launch an all-new Web site,, on July 5. ...

    Posted June 19, 2008 in North America