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  1. Electra Hires Local Marketing Agency

    VISTA, CA (BRAIN)—Electra Bicycle Company has selected creative agency Bailey Gardiner to handle its national public relations. San Diego-based Bailey Gardiner will focus on conducting national media relations, extending Electra’s presence online and strengthening dealer relationships ...

    Posted March 16, 2009 in North America

  2. Fox Racing Shox to Use Kashima Coat

    for 2011. Fox will release the specifics on which forks will receive the treatment to media at Sea Otter. ...

    Posted February 16, 2010 in North America

  3. Sherlock Takes Over Australian Trade Site

    MELBOURNE, Australia (BRAIN)—Bicycle Industry News, a trade publishing Web site in Australia, may hit your e-mail box soon. Tom Sherlock is taking over the site effective July 1. ...

    Posted June 29, 2008 in North America

  4. Lance Armstrong Featured in NY Times

    NEW YORK, NY (BRAIN)—There are many different facets to Lance Armstrong, and the New York Times tries explaining them in this Sunday feature story. Click on link to read. ...

    Posted June 23, 2008 in North America

  5. To Launch at Tour

    VALENCIA, CA (BRAIN)—Hi-Torque Publications will launch an all-new Web site,, on July 5. ...

    Posted June 19, 2008 in North America

  6. Brinkley Talks History at OR

    and Riley, International Outdoor Group, Jetboil, Ocean Minded, STM bags, Under Solen Media, Managing America ...

    Posted August 5, 2010 in North America

  7. Rodale Promotes Mooney and Madden

    NEW YORK, NY (BRAIN)—Rodale has promoted Loren Mooney to editor-in-chief of Bicycling magazine, effective September 2. She will take over for Steve Madden, who was promoted to vice president, editorial director of Rodale International. ...

    Posted June 9, 2008 in North America

  8. ExpoCycle Registration Could Mean Prizes

    - social media, business strategies and tactics, fostering customer loyalty and maximizing the potential ...

    Posted May 4, 2010 in North America

  9. ExpoCycle Online Registration Opens

    Program. The 2010 schedule will cover “hot topics” such as the Woman’s market, Marketing - social media ...

    Posted May 2, 2010 in North America

  10. Twitter Fights Crime, Too?

    want to enter twitterati into your expanding new media vocab) Four days later, after a Facebook ...

    Posted February 19, 2009 in Opinion/Analysis