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  1. Mike Wilson named North America marketing manager for Mavic and Suunto

    industry. He also helped launch Kali Protectives. "I'm excited at the opportunity to join ...

    Posted May 6, 2015 in North America

  2. Dry Creek Enterprises to represent Wigwam Mills in Northern California

    SHEBOYGAN, Wis. (BRAIN) — Wigwam Mills, Inc. has added Dry Creek Enterprises to its sales team. Based in Napa, Califorina, Dry Creek will be responsible for all Wigwam product sales in Northern California. "The Dry Creek team has a proven t ...

    Posted May 19, 2015 in North America

  3. BRAIN reveals Retail Remodel of Now Bikes

    own store, see the May 15 issue of Bicycle Retailer and Industry News. [video:1] ...

    Posted May 15, 2015 in Retail News

  4. BRAIN dishes on the first day of Sea Otter

    year to race, to check out the industry’s finest products and, more importantly, to have fun and revel in the eclectic ambiance that has made Sea Otter the industry’s largest, most important annual consumer event. Ask Yaeger, “Why Sea Otter?" and this industry veteran succinctly sums it up: “People are excited ...

    Posted April 16, 2015 in Industry News

  5. Report finds slight decrease in outdoor participation

    Outdoor Foundation attributes 0.8% decline to extreme weather but says nearly half of Americans still got outside in 2014. WASHINGTON (BRAIN) — Nearly half of all Americans — 48.4 percent — participated in at least one outdoor activity i ...

    Posted May 18, 2015 in Studies/Reports

  6. WaterField Designs Rapide Saddlebag includes Mini Tool Roll

    designer, Ely Rodrigues, known for his artisanal craftsmanship in the cycling luggage industry. Together ...

    Posted May 14, 2015 in New Products

  7. Hutchinson Tire North America hires Kendall Young as OEM manager

    "We are very excited to add Kendall to our staff as he brings decades of industry experience and deep relationships with OEM brands to Hutchinson at a key time in our history. He is the consummate industry ...

    Posted May 7, 2015 in North America

  8. Summer starts early after more than 100 Rodale employees bike to work

    EMMAUS, Pa. (BRAIN) — More than 100 Rodale Inc employees biked to work on Monday, the first day of Bike to Work week. The effort was part of the Rodale 100 Rider Challenge, a program developed to incentivize employees to opt for a healthier, more a ...

    Posted May 15, 2015 in North America

  9. readers rate North America's best mountain bike parks

    JACKSON, Wy. (BRAIN) — has completed its second annual Best Bike Parks reader survey. The site has named the top-five rated lift-served parks in each of eight regions in the U.S. and Canada. More than 3,000 riders participated in ...

    Posted May 15, 2015 in North America

  10. RecoFit repeats 'Boulder-Proud' promotion

    BOULDER, Colo. (BRAIN) — Compression brand RecoFit is celebrating its home town by repeating a marketing campaign that includes other brands from Boulder, Colo. RecoFit owner Susan Eastman Walton said the program began as an effort to stand out ...

    Posted May 15, 2015 in North America