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  1. Saris campaign will donate $6,000 to advocacy groups

    MADISON, Wis. (BRAIN) — Saris Racks has launched an advocacy campaign called #LongForTheRide that aimed at helping create great places to ride. The company is asking cyclists to share their favorite bike photos, videos and ridi ...

    Posted April 21, 2015 in North America

  2. Dorel Sports restructures apparel division

    Updated: Back-office functions relocated to Connecticut from British Columbia. Bike apparel sales to be handled by Dorel's outside rep force in the U.S. Independent reps continue to sell Sugoi running apparel. ...

    Posted April 21, 2015 in International

  3. Running execs talk about breaking down barriers to growth at Bicycle Leadership Conference

    (l-r): Yasso, Wilhelm and Cosentino.

    200 industry leaders are gathered in Monterey this week for the annual Bicycle Leadership Conference. ...

    Posted April 16, 2015 in North America

  4. Aspekt Communications to represent Effetto Mariposa

    LUGANO, Switzerland (BRAIN) — Effetto Mariposa has hired Aspekt Brand Communications, a new PR and marketing firm headed by industry veteran Suzette Ayotte, to handle its public relations in the USA. Known for its Caffelatex tire sealant and its Giustaforza torque wrenches, the Lugano-based ...

    Posted April 14, 2015 in International

  5. Birmingham, Alabama, planning e-bike share system

    MONTREAL (BRAIN) — Canadian company Bewegen will supply about 400 bikes, including 100 e-bikes for a citywide bike share program in Birmingham, Alabama. The program will launch this fall and include 40 docking stations. The company said it's t ...

    Posted April 20, 2015 in North America

  6. Apparel maker 7mesh names brand ambassadors

    Peter Reid.  photo credit: Matthew Clark/

    SQUAMISH, British Columbia (BRAIN) — Squamish apparel brand 7mesh has named an Ambassador Team that will share their adventures wearing the company's clothing on multi-hour and multi-day rides. The team, which consists mos ...

    Posted April 20, 2015 in North America

  7. Abus teams with Project 529 online bike registration and recovery program

    J. Allard, founder of Project 529. "Bike theft is an epidemic, and the solution lies in industry ...

    Posted April 16, 2015 in Product/Tech

  8. Rolf Prima moves and expands facility

    EUGENE, Ore. (BRAIN) — Wheel and rim maker Rolf Prima has moved its manufacturing and offices to their new facility in Eugene, Ore., about three miles from the company's previous location. "When we brought alloy rim m ...

    Posted April 20, 2015 in North America

  9. Diamondback's new website focuses on the 'transformative effects of bicycles'

    A page from the new site.

    KENT, Wash. (BRAIN) — Diamondback's new consumer website is focused on stories about people whose connection to bicycles can inspire and encourage others. In addition to information about the brand's products,  diamo ...

    Posted April 20, 2015 in North America

  10. BikeFlights launches ambassador program for bike shipping

    PORTLAND, Ore. (BRAIN) —, which facilitates the shipping of bikes to events, announced a new athlete ambassador program at the Sea Otter Classic last week.  The company is aligned with several different individual athletes in tea ...

    Posted April 20, 2015 in North America