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  1. Mavic sales up 16 percent in final months of 2014

    symbol. Its stock performance is tracked on BRAIN's Industry Stocks page . File ...

    Posted February 17, 2015 in International

  2. OEM frame maker introduces its own brand of frames

    ZEN's AR45 frame.

    PORTLAND, Ore. (BRAIN) — ZEN Bicycle Fabrication is launching its own frame line branded, ZEN. The company's road, adventure road, cyclocross, 29er and expidition frames will retail for $1,250 to $1,399 depending on model, an ...

    Posted February 20, 2015 in North America

  3. 45NRTH launches website for fans of groomed winter fat biking

    BLOOMINGTON, Minn. (BRAIN) — 45NRTH, the QBP-owned fat bike brand, has launched a consumer website focused on groomed winter fat biking locations. ...

    Posted February 20, 2015 in North America

  4. Rumbleship adds B2B portal for its partner brands

    SAN FRANCISCO (BRAIN) — Rumbleship is making a B2B website available to any of the brands that are available to dealers through its service. ...

    Posted February 20, 2015 in North America

  5. Strider announces four-event Championship Series

    RAPID CITY, S.D. (BRAIN) — Strider Sports International Inc. has announced the dates and locations for its 2015 Strider Championship Series, a national racing series for children.  ...

    Posted February 20, 2015 in North America

  6. Sommerville Sports Cyclewear opens Australian distributor

    BROOKLYN (BRAIN) — Sommerville Sports Cyclewear is now available in Australia via Melbourne-based distributor C4U Sport. C4U Sport will offer Sommerville's complete cycling and triathlon custom apparel lines, as well as select retail and footw ...

    Posted February 20, 2015 in International

  7. Giordana launches new website with dealer locator

    CHARLOTTE, N.C. (BRAIN) — Giordana Cycling apparel launched an entirely new website, , this week. ...

    Posted February 20, 2015 in North America

  8. SRAM hires Uwe Reichelt as European OEM sales director

    CHICAGO (BRAIN) — SRAM has hired Uwe Reichelt as its European director of OEM sales. He fills the position vacated when Robert Priest left SRAM last June. Reichelt comes from Continental's motorcycle division, where he was global head of sales ...

    Posted February 20, 2015 in North America

  9. Borah hires customer experience manager

    Tad Hylkema

    sales rep in the industry," said Chris Jackson, Borah's owner and founder. "Some 20 years later, I couldn't be more thrilled to have Tad join our team. His passion for the industry ...

    Posted February 9, 2015 in North America

  10. K-Edge adds FE Sports for Australian distribution

    BOISE, Idaho (BRAIN) — K-Edge has signed FE Sports for its Australian distribution. ...

    Posted February 19, 2015 in International