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  1. Storck added to Bike Co-op supplier partner list

    MANCHESTER, N.H. (BRAIN) — German bike brand Storck has become the latest preferred supplier partner of The Bike Cooperative. Members of the retailer co-op will earn rebate on purchases of Storck products, including its lineup of bicycles, componen ...

    Posted April 20, 2016 in North America

  2. Mike King appointed ambassador for Rhinomed's Turbine products

    MONTEREY, Calif. (BRAIN) — BMX and mountain bike icon Mike King has been appointed a brand ambassador for the Turbine, a nasal dilator offered by Rhinomed. King joins Tour de France champion Chris Froome as an ambassador. "We are very pleas ...

    Posted April 20, 2016 in North America

  3. Niner adds two field marketing reps and opens factory store

    FORT COLLINS, Colo. (BRAIN) — Niner Bicycles has added two field marketing positions, to support the brand's sales reps with marketing in the brand's East and West regions. The company also announced that it is opening a factory store in ...

    Posted April 20, 2016 in North America

  4. Electric mountain bike racing to make US debut at Sea Otter

    "Industry Challenge" category for bike industry members. Whoever completes the most laps in 60 minutes ...

    Posted April 13, 2016 in North America

  5. BLC speakers talk about shifting consumer needs

    consumer-facing brands both outside and inside the bike industry including Trek, Thule, SRAM and Saris. The agency ...

    Posted April 13, 2016 in North America

  6. Crankbrothers being distributed by Lusty Industries in Australia

    LAGUNA BEACH, Calif. (BRAIN) — Crankbrothers has a new distributor within Australia: Lusty Industries Pty Ltd.  Lusty Industries started distributing the brand's pedals, wheels, tools, pumps and components on Jan. 1. Bike Sportz Imports Pty Ltd. will continue to distribute Crankbrothers pedals ...

    Posted January 11, 2016 in International

  7. Outdoor Industries Women's Coalition appoints new members to Its board

    the business imperative of talent acquisition, retention, and advancement of women across all industries," said Deanne Buck, OIWC's executive director. "Their industry experience and knowledge ...

    Posted January 11, 2016 in North America

  8. Strava appoints new board member and VP of marketing

    SAN FRANCISCO (BRAIN) — Strava has announced two new appointments. Sarah Robb O'Hagan is joining the company's board.  O'Hagan was most recently president of Equinox. She has perviously held senior leadership roles at Virgin, Nike ...

    Posted April 19, 2016 in North America

  9. USA Cycling introduces new committees for anti-doping and safety

    COLORADO SPRINGS, Colo. (BRAIN) — USA Cycling has launched two new advisory committees that the organization said will support efforts to increase safety and ensure clean competition in American bike racing. "The members of the new Safety a ...

    Posted April 19, 2016 in North America

  10. Phillip Sporidis to resign at Mavic North America on June 30

    Enve's general manager, Sarah Lehman, will take over as regional commercial director. OGDEN, Utah (BRAIN) — Phillip Sporidis, Mavic's commercial director for North America, will resign from the company, effective June 30. The c ...

    Posted April 18, 2016 in North America

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