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  1. Volkswagen sponsors Mavic's US neutral race support program

    of the cycling community runs deep," said Mike Wilson, the brand manager of Mavic Americas. "To ...

    Posted April 11, 2016 in North America

  2. Giant Bicycle hires Chris Baer as account exec for Southern New England

    enthusiasm for cycling and the industry," said Mike Abrams, Giant's regional sales manager ...

    Posted April 6, 2016 in North America

  3. Slate Olson to join Specialized in 2015

    the decision to return to the West Coast. I'm looking forward to working with Ben Capron and Mike," he said, referring to Specialized's CMO and its founder and president, Mike Sinyard ...

    Posted November 17, 2014 in North America

  4. Mountain Bike Hall of Famer Junzo Kawai dies at 94

    scene, said Mike Sinyard, founder and president of Specialized. In a voice recording sent to BRAIN, Sinyard said, “He was really an early leader and driver of the mountain bike business and an early supporter of Tom Ritchey, Gary Fisher and myself and others.” Sinyard called Kawai a mentor for many. ...

    Posted July 7, 2014 in International

  5. Staff Opinion: Early product intros are a scourge ignored by industry brands

    year) to score a beat on their Morgan Hill nemesis before Mike could unleash a vengeful attack. Yet ...

    Posted April 11, 2016 in Opinion/Analysis

  6. Specialized's chief warns of Amazon

    for a lower price, from Amazon. “Who loses in this situation?” Sinyard asks in the letter. “Certainly ...

    Posted December 28, 2011 in North America

  7. Club Ride Apparel picks Momentum Media PR

    of activities and the active lifestyle," said Mike Herlinger, the founder of Club Ride Apparel. "We ...

    Posted March 16, 2016 in North America

  8. Rick Vosper: Haunted by the Ghosts of Dead Cyclists, Part Three

    In the meantime, let's look at another graph. Famously launched by John Burke, Mike Sinyard and about ...

    Posted January 7, 2016 in Opinion/Analysis

  9. Guardian Bikes grows independent rep force

    County; Eric Addicott covering Northern California and Reno; Mike Sweeney covering Ohio, Indiana ...

    Posted March 21, 2016 in North America

  10. Mavic taps Lyman Public Relations as agency for US

    of the Holowesko/Citadel Racing Team,” said Mike Wilson, Mavic’s brand manager for the Americas. “After a thorough RFP ...

    Posted March 11, 2016 in Industry News