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  1. Santa Cruz Going Big This Year

    LAS VEGAS, NV (BRAIN)—Santa Cruz Bicycles is going where no manufacturer has gone before—a carbon fiber 29er called the Tallboy. According to Santa Cruz marketing project manager Mike Ferrentino, the company has been experiencing a growing demand for a 29er over the last couple of years. ...

    Posted September 21, 2009 in Product/Tech

  2. Rocky Mountain Show Open To All

    designed by vintage classic bike guru Mike Kone and a weekend ArtBike. There will be a Kids Corner, free ...

    Posted May 18, 2009 in North America

  3. Storm Hits West Coast, Tracking Eastward

    of wind, and that's what we're watching for," said Mike Welvaert of the National Weather ...

    Posted December 8, 2009 in Retail News

  4. Headsweats Hires Sales VP, Rep Agencies

    CINCINNATI, OH (BRAIN)—Headsweats has appointed Mike McQueeney to the role of vice president of sales and, for the first time, hired a select group of outside reps to support a major business expansion of the Cincinnati-based performance headwear company. Most recently, McQueeney was the sales ...

    Posted April 27, 2009 in North America

  5. Trek Returning to ExpoCycle Demo Day

    time." “We’re excited to be coming back to Demo Day,” said Trek’s Mike Hietpas. “Today more than ...

    Posted August 20, 2009 in North America

  6. Yakima Launches Marketing Campaign

    Envy,’" said Mike Steck, senior director for customer marketing and sustainability. “If you are using ...

    Posted March 31, 2009 in North America

  7. Skeptical Mechanic Helps Recover Rare Bike

    DANA POINT, CA (BRAIN)—The instant Mike Mayefske saw the man pushing a $12,000 Pinarello Prince signature edition into Revo Cycles, he had a hunch. And his hunch proved correct. The man—wearing board shorts, flip-flops and no shirt—asked Mayefske to install flat pedals on the Pinarello. ...

    Posted November 10, 2009 in Retail News

  8. Utah Aims to Become Industry Hotbed

    operating officer Mike Haynes said Specialized has tripled its sales revenue in the past 11 years and now ...

    Posted February 7, 2010 in North America

  9. Livestrong Fitness Equipment Now at Dick's

    president of sporting goods and mass merchandisers Mike Olson. “We see the value and power ...

    Posted October 28, 2009 in North America

  10. CamelBak Hires Bay Area Marketing Firm

    to have Northern Mark Sales join our team,” said Mike Moore, director of North American sales ...

    Posted May 20, 2008 in North America