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  1. NICA honors students, volunteers and coaches

    Specialized founder Mike Sinyard received the legacy award from NICA founder Matt Fritzinger ...

    Posted January 14, 2013 in North America

  2. Choi found liable; Specialized awarded $1

    the breach of contract charge against Choi and Forsman. Specialized founder and president Mike Sinyard ...

    Posted January 13, 2012 in North America

  3. NICA creates honorary board

    Mike Sinyard CEO, Specialized Bicycle Components Marla Streb Media Liaison/Coach, Team LUNA Chix ...

    Posted June 26, 2013 in North America

  4. Canadian bicycle industry icon passes away at 71

    with him never forgot him. Ever," said Mike Milo, co-founder of Canadian bicycle importer and distributor SMS Product Design. "That engaging personality just stuck with you." Mike Milo said ...

    Posted September 5, 2014 in North America

  5. Cateye cleaning up discounters

    with Mike when it comes to supporting specialty retailers," Prehn said. Prehn said shutting off ...

    Posted December 29, 2011 in North America

  6. Specialized Responds to Easton-Bell Suit

    MORGAN HILL, CA (BRAIN)—In a letter Specialized emailed Wednesday, company founder Mike Sinyard told Specialized dealers that as more brands turn to mass merchants and sporting goods stores, bike shops must decide whether it makes sense to carry certain brands. “Easton-Bell Sports recently ...

    Posted October 19, 2011 in North America

  7. Mike Abrams joins Cardo

    Former Specialized and Trek manager joins Bluetooth communications brand PITTSBURGH, PA (BRAIN) — Cardo, the maker of Bluetooth communications systems for cyclists, has hired Mike Abrams as its Eastern territory manager, and Brenda Lyons as a Western sales rep. Abrams has been ...

    Posted September 7, 2012 in North America

  8. Custom bike builder gets serious about bottle opener accessory

    SAN JOSE, Calif. (BRAIN) — Framebuilder Mike Ahrens is getting serious about selling bike-mounted bottle openers. The San Jose builder first made an opener as a joke prior to the 2006 North American Handmade Bicycle Show. "Originally I made this to amuse my fellow frame ...

    Posted October 16, 2014 in Product/Tech

  9. Mike's Bikes expands with 11th location

    integrating Mike’s into the community and working with local cycling teams. So far, business seems to be going ...

    Posted August 9, 2012 in Retail News

  10. Specialized Hires Chief Marketing Officer

    Specialized president Mike Sinyard. “Our marketing team has been doing an awesome job, and with Steve’s ...

    Posted May 26, 2011 in North America

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