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  1. Specialized Responds to Easton-Bell Suit

    MORGAN HILL, CA (BRAIN)—In a letter Specialized emailed Wednesday, company founder Mike Sinyard told Specialized dealers that as more brands turn to mass merchants and sporting goods stores, bike shops must decide whether it makes sense to carry certain brands. “Easton-Bell Sports recently ...

    Posted October 19, 2011 in North America

  2. New BRAIN issue looks at electric mountain bikes

    executives and its army of volunteers have raised. Mike Van Abel, IMBA’s president and executive ...

    Posted August 15, 2014 in North America

  3. SRAM’s Zimberoff moves into senior management role

    David Zimberoff

    and regional marketing in emerging markets. Mike Mercuri, formerly the vice president of product ...

    Posted July 24, 2014 in North America

  4. Specialized's Women's Day attracts 1,000-plus

    The Women's Ride gathers at Tom’s Pro Bike Shop in Lancaster, New York.

    A selfie from the women's ride at Mike's Bikes in Los Gatos, California. ...

    Posted June 16, 2014 in North America

  5. Axis Sports Group reps Intense Cycles for Southwest

    with Intense,” said sales manager Mike Dettmers. “We can’t wait to have her move into a new territory for us ...

    Posted July 23, 2014 in North America

  6. Wirth promoted to editor of Mountain Bike Action

    MBA assistant editor Mike Wirth to the editor’s chair at the title.   Wirth is a 16-year ...

    Posted July 23, 2014 in North America

  7. Specialized Hires Chief Marketing Officer

    Specialized president Mike Sinyard. “Our marketing team has been doing an awesome job, and with Steve’s ...

    Posted May 26, 2011 in North America

  8. Interbike adds new retail education courses

    : "Entitlement Marketing Is Dead: Engagement Retailing Lives On," by Mike Cosentino, owner of Big Peach ...

    Posted July 29, 2014 in Retail News

  9. Mike’s Bikes rounds up to 10th location

    will house Mike’s Bikes’ usual selection of brands, including Specialized, Wilier, Electra and Raleigh, and will have a fit studio, said Mike’s Bikes president Matt Adams. It will also prominently feature ...

    Posted March 8, 2012 in Retail News

  10. Salsa debuts 5-inch fatty, carbon 29ers

    The 2015 Blackborow.

    tires, the Blackborow has the lowest standover height among Salsa's fat-bike offerings, said Mike ...

    Posted July 22, 2014 in Product/Tech

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