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  1. Specialized Responds to Easton-Bell Suit

    MORGAN HILL, CA (BRAIN)—In a letter Specialized emailed Wednesday, company founder Mike Sinyard told Specialized dealers that as more brands turn to mass merchants and sporting goods stores, bike shops must decide whether it makes sense to carry certain brands. “Easton-Bell Sports recently ...

    Posted October 19, 2011 in North America

  2. High-end road shop in Boulder closes for now

    since August. Rucks couldn’t be reached for comment, but Mike Sherer, the shop’s mechanic, was still ...

    Posted May 22, 2014 in Retail News

  3. Felt to make new cruiser model with reality TV star

    is a particularly exciting project for us," said Alan Foster, Felt's lifestyle product manager. "Mike ...

    Posted April 8, 2014 in Industry News

  4. BRAIN Dealer Tour: Salt Lake's big families and big shops

    Canyon Bicycles has served the south Salt Lake area for 20 years. Owner Mike Prett moved and expanded ...

    Posted May 20, 2014 in Retail News

  5. Mike’s Bikes rounds up to 10th location

    will house Mike’s Bikes’ usual selection of brands, including Specialized, Wilier, Electra and Raleigh, and will have a fit studio, said Mike’s Bikes president Matt Adams. It will also prominently feature ...

    Posted March 8, 2012 in Retail News

  6. Pure Fix names Russell sales director

    is bringing on experienced and motivated team members,” said Pure Fix co-founder Michael Fishman. “Mike ...

    Posted March 28, 2014 in North America

  7. BikeSmart to distribute Creme Cycles in US

    The Café Racer Solo Women’s

    started as the house accessory brand of the Mike's Bikes chain of stores in Northern California. A little less than a year ago, Mike's spun off BikeSmart as a stand-alone, IBD-focused distributor. ...

    Posted March 24, 2014 in Industry News

  8. FE Sports to distribute Wahoo Fitness in Australia

    and running technology," said Mike Stashak, Wahoo's vice president of sales and marketing. ...

    Posted April 4, 2014 in International

  9. Specialized Hires Chief Marketing Officer

    Specialized president Mike Sinyard. “Our marketing team has been doing an awesome job, and with Steve’s ...

    Posted May 26, 2011 in North America

  10. Rick Vosper: Tales from the BLC, Part Two

    to IMBA’s government affairs director Jenn Dice. Led by an impassioned plea from Specialized's Mike Sinyard and Trek's John Burke, suppliers stepped up at the BLC meeting that year in a spontaneous ...

    Posted April 20, 2012 in Opinion/Analysis

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